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Who Attends the Super Bowl and the Daytona 500?

Find out how audiences differ at two of the biggest sporting events of the year, the Super Bowl and the Daytona 500.

By 
Ezra Carmel
March 6, 2025
Who Attends the Super Bowl and the Daytona 500?
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Key Takeaways
  • Year after year, “Ultra Wealthy Families” – the nation’s wealthiest household segment – make up a large share of Super Bowl attendees.
  • Visitors to the Daytona 500 come from a variety of household segments, demonstrating the diversity of the in-person audience on race day.
  • The 2025 Super Bowl at the Caesars Superdome in New Orleans, LA drew many attendees from the country’s major metro areas. In addition, the stadium’s trade area revealed elevated attendance from the teams’ home regions as well as the host region.
  • On race day of the Daytona 500 in 2025, the trade area of Daytona International Speedway reflected heavy visitation from the Eastern United States, and specifically Florida – which hosts the event annually. 

Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.

Super Bowl Demographics

Super Bowl tickets aren’t cheap, and combined with elevated travel costs, attending the game comes with a hefty price tag. So it may be no surprise that “Ultra Wealth Families” – Spatial.ai: Personalive segment for the nation’s wealthiest households – are consistently the largest segment within the stadiums’ captured markets* on game day. The same trend persists for NFL’s conference championships, indicating that regardless of the region in which the biggest games are played, fans in attendance come from relatively similar, affluent households. 

*A venue’s captured market is derived by the census block groups (CBGs) from which the venue draws its visitors, weighted by the share of visits from each, and thus reflects the population that actually visits the venue.

Daytona 500 Demographics

Visitors to the Daytona 500, it seems, are a more diverse cohort. Although the race is the most prestigious in NASCAR, tickets are available at price-points that suit a variety of budgets. And analyzing the visitor base of Daytona International Speedway on race day in 2025 reveals that the event’s relative affordability seemed to have attracted visitors from all walks of life: The venue’s trade area included a wide range of psychographic segments – ranging from the wealthiest families to retirement-age folks on a budget – demonstrating the diversity of the audience in attendance.

Where Do Super Bowl and Daytona 500 Visitors Come From?

Analysis of the 2025 Super Bowl and Daytona 500’s trade areas, which reflect the regions from which the venues received visitors on the day, reveals other key differences between the events’ attendees. 

As was the case for previous Super Bowls, the 2025 Super Bowl at the Caesars Superdome in New Orleans, LA drew visitors from the country’s major metro areas – and from some of the wealthiest – including New York City, Los Angeles, San Francisco, and Miami. The trade area also revealed elevated attendance from the teams’ home regions – Kansas City, MO and Philadelphia, PA – likely by the squads’ die-hard fans, and robust visitation from the host region (the New Orleans area), as local football fans appeared to take advantage of the opportunity to attend a Super Bowl close to home.

The 2025 Daytona 500's trade area, however, revealed a more tilted regional distribution of visitors. Although the event did draw fans from all over the country, most of the Daytona International Speedway attendees came from the Eastern United States, and Florida in particular – which hosts the race every year. This suggests that while the Daytona 500 attracts visitors from all over the country, the event is particularly popular among locals.

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