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Gain Deeper Insights into Your Shoppers, Retailers & the Market
Analyze foot traffic data and shopper behavior to evaluate retailer performance, better understand target audiences, and maximize reach.
Examine Chain Dominance in Different Regions
Generate real-time reports on chain performance, visitation trends, and shifts in consumer behavior in different regions. Effectively break down differences between chains and increase market share in local markets.
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Improve Demand Forecasting
Leverage real-time foot traffic data to generate more accurate and timely demand forecasting across categories and stores. Combine True Trade Area analysis with demographic data to determine in-store demand, plan inventory, and retain market share.
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Understand the Shopper Journey to Maximize Reach
Gain visibility into the full shopper journey, including visits to competing chains and different services. Optimize product placement, maximize in-store marketing, and strengthen brand sponsorships.
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Find Ideal Stores for Launching New Products
Leverage audience insights to identify which store’s demographics best match the target audience for a new product launch. Partner with the right retailers to execute a successful campaign and reach additional segments.
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Case Study
Global Candy Brand Improves Seasonal Sell-Through Strategy
A multinational sweets company used Placer's data to analyze how visits can vary by class of trade and industry in real-time, enabling them to better understand the seasonal sell-through drivers and build effective seasonal strategies.
Enriched
post-season analysis to identify drivers
Informed
seasonal sell through strategy
Improved
data driven itemization strategies
Doing Data Right
Madison Reed
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“Picking strong sites is absolutely crucial to our business, and Placer gives us the objective data we need to do so with confidence."
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Ryan Lindgren
SVP, Retail Strategy & Corporate Development