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Addison Southerland
May 27, 2026
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Key Takeaways

The World Cup Opening Match Was Mainly Attended by Out-of-Town Visitors, The Street Festival Mostly by Locals

Share of Visitors by Distance Traveled; All Events June 12, 2026

Share of visitors by distance traveled to two Los Angeles-area events on June 12, 2026.
Distance Traveled World Cup Opening Match USA, Los Angeles Stadium The Wood Cup, Market St., Inglewood
0 - 5 mi6.152.6
5 - 10 mi13.316.5
10 - 30 mi22.817.8
30 - 50 mi12.02.7
50 - 100 mi6.72.0
100 - 250 mi4.42.5
250+ mi34.55.9

The World Cup Opening Match Drew a More Affluent Audience Than The Wood Cup

Share of Audience Segment by Event, June 12, 2026

Share of visits by audience segment: The Wood Cup in Inglewood vs. the World Cup Opening Match at Los Angeles Stadium, June 12, 2026.
Segment World Cup Opening Match USA The Wood Cup, Market St., Inglewood
Near-Urban Diverse Families11.06329.4
Wealthy Suburban Families12.3589.9
Ultra Wealthy Families27.1844.5
Educated Urbanites13.83711.0
Young Urban Singles4.4655.0
City Hopefuls3.66121.9
Young Professionals5.353.0
Sunset Boomers9.0482.5

Based on data from Spatial.ai: PersonaLive combined with Placer.ai data for captured trade areas. Segment definitions — Ultra Wealthy Families: the nation's wealthiest families. Wealthy Suburban Families: wealthy and diverse suburban families living children-driven lifestyles. Near-Urban Diverse Families: middle-class diverse families living in urban or near-urban areas. Educated Urbanites: well-educated young singles living in dense urban areas working relatively high-paying jobs. Young Professionals: well-educated young professionals starting their careers in white-collar or technical jobs. Young Urban Singles: singles starting their careers in trade and service jobs. Sunset Boomers: well-off boomers near or at retirement age living in picturesque locations. City Hopefuls: low-income households in dense urban areas.

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