Holidays & Seasonal Trends

Summer 2025 has arrived, and airports are gearing up for travelers heading out on long-awaited vacations.We analyzed airport traffic on a nationwide, statewide, and DMA level to assess how the sector stands ahead of one of the year's busiest travel periods.

Target's visits shot up over the pandemic – but the chain has struggled to maintain its COVID-era momentum in recent years. Now, the upcoming back-to-school season presents an opportunity for the chain to bring visits back up. 

Ahead of the 2025 back to school season, retail traffic data paints the picture of a generally resilient consumer, despite the regional variability.

Memorial Day – the unofficial start of the summer season – is typically accompanied by major retail promotions and movie releases. We dove into the visit data to see how consumers celebrated the holiday and see how brick-and-mortar retail traffic compared to last year's numbers. 

Find out which retail categories got the biggest visit boosts from Mother's Day 2025.

We take a closer look at the discretionary retail categories that outperformed during 2024's holiday season - home furnishings, beauty, and apparel.

The end of the year is a time of bustling activity as many visit family and friends, go on vacation, and more. Using the latest location analytics for transportation hubs, hotels, museums, and aquariums, we uncover key trends in consumer behavior during the holiday season.

This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.