Holidays & Seasonal Trends

INSIDER
Report
Retail Trends to Watch in 2026Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025
Articles & Executive Insights

Article
What’s Ahead for Holiday Shopping in 2026Big-ticket holiday shopping is starting earlier, while small indulgences drove summer growth. See which categories peak Black Friday week.
R.J. Hottovy & Elizabeth Lafontaine
October 8, 2026
3 minutes
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Article
Placer.ai September 2026 Mall Index: Labor Day Boosts VisitsMall visits grew YoY across all three formats in September, with open-air centers up 5.6%. See how the Labor Day shift and high gas prices shaped the month.
Lila Margalit
October 6, 2026
2 minutes

Article
Wait… It’s National What Day?Five Guys' Cheeseburger Day deal drove its busiest day of the past year, with visits 64.1% above an average Friday. See which other quirky holidays paid off.
Lila Margalit
October 5, 2026
2 minutes

Article
Chipotle's School Spirit BOGO Aces the Back-to-School TestLila Margalit
September 2, 2026
2 minutes

Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the YearLila Margalit
August 31, 2026
2 minutes

Article
Dollar General vs. Dollar Tree: Two Ways to Win at Value in 2026Lila Margalit
August 25, 2026
2 minutes
Reports

INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and RetailersDive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season.
Placer Research
October 30, 2025

INSIDER
Report
Hotels in the Heart of the CityDive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
Placer Research
March 10, 2025
6 minutes

INSIDER
Report
2024 Holiday Lessons: Paving the Way for 2025 Dive into the 2024 holiday season retail and dining foot traffic data to uncover valuable insights for holiday success in 2025.
Placer Research
January 9, 2025
9 minutes
INSIDER
Report
Meet You at the Mall: Malls' Summer DrawWe dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
Placer Research
October 11, 2024
8 min read




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