
National Parks + Outdoor Summer Activities
National parks experienced a surge in visits during the COVID-19 pandemic - and though it has waned, parks remain a popular summer destination. As the summer draws to a close, we take a closer look at the location analytics for 25 national parks across the country.

Diving Into Darden: Summer 2023 Update
With its impressive portfolio of nine chains ranging from high-end to casual, everyday eateries, Darden Restaurants offers something for every diner. How are these restaurants faring with the dining segment feeling the effects of economic uncertainty? We dive in.

Looking Back on Back to School 2023
This year’s Back-to-School retail performance was hampered by ongoing inflation and falling consumer confidence, but some shoppers did come out ahead of the school year. We dive into the data to see how key brands performed.

Placer.ai Office Index: August 2023 Recap
The rhetoric around return to office is heating up – but is the renewed crackdown on remote work actually bringing employees back to the workplace? Did the summer period stall growth? We dove into the foot traffic data to find out.
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Placer.ai White Paper Recap: August 2023
August’s white papers looked at the recent performance of retail giants Walmart, Target, and Costco; explored the c-store space; dove into the Manhattan office recovery; and analyzed the continued success of the off-price apparel industry. Below is a taste of our findings.

Big Scoop: We All Scream For Ice Cream
The country’s culinary landscape offers ice cream lovers plenty of options for frozen desserts, from mall chains like Baskin-Robbins to small shops like Salt & Straw. With the last licks of summer upon us, we take a closer look at the location analytics for some popular ice cream chains.

Sports Away: Lululemon & Nike’s Momentum Continues
In 2023, athleisure and sportswear are more popular than ever before. Two brands leading the charge are lululemon and Nike, both of which have become fashion trendsetters in recent years. We take a look at these companies’ latest performance as back-to-school heats up.