Location Intelligence & Foot Traffic Blog

Five Chains that Rightsized for Success

We dive into the data to explore how five chains have found success through rightsizing – whether by reducing their fleets, reformatting their venues, or in some cases rapidly expanding to meet accelerated demand.

Unlocking the Potential of Offline Retail Media Networks

Our recent white paper dove into the data to explore how some retailers and advertising partners can harness foot traffic analytics along with other location-based metrics to maximize retail media networks and create substantial win-win opportunities. Read on for a taste of our findings.

Dining Out With Darden

Darden Restaurants is one of the world’s largest restaurant groups, with nearly 2,000 restaurants in its portfolio. With restaurants across the country continuing to feel inflationary pressures, how is the brand faring? We take a closer look.

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What’s in Store for Self-Storage?

In 2023, foot traffic to self-storage complexes remains robust. We dove into the visitation metrics for the self-storage category and industry leaders – Public Storage and Extra Space Storage – to understand the current trends in the space.

Nike + lululemon Update: Strong Performance Amid Expansion Plans

With interest in fitness and sporting goods still strong, Nike and lululemon are focusing on new growth opportunities and continuing to expand their brick-and-mortar presence despite the ongoing headwinds. We take a closer look at their recent performance amidst a changing retail landscape.

Many Ways to Win: Midwest Grocery Deep Dive

Grocery is a regionally-focused retail category, meaning that leading brands tend to dominate specific geographic areas of the country. In this blog, we dive into the leading grocery chains in the Midwest to take a closer look at the ways brands are driving foot traffic to their stores.

Retail, Reinvented: The Rise of the Pop-Up Shop

Pop-up shops have long been a popular option for retailers looking for a fast, affordable, and engaging way to promote their products. We take a closer look at a few different pop-up retail experiences to understand how brands can leverage this format to expand their reach and tap into new markets.

Navigating a New Normal in Business Travel & Commutes

This white paper digs into the foot traffic data to understand how business travel has changed following the events of the past few years. After many stops and starts, COVID-19 surges, and inflationary pressures, how has traveler behavior shifted?

Placer.ai Office Index: February 2023 Recap

The future is hybrid - at least according to workers. With many employers eager to bring more people back into the office, the five-day-in-office work week seems to be turning into a thing of the past. With 2023 in full swing, we check in with our Office Index to see how the recovery is faring.

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