Location Intelligence & Foot Traffic Blog

Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic

We use location intelligence to explore how discount and dollar stores are maintaining their foot traffic gains into the second half of 2023.

Ulta & Lululemon: Discretionary Spending On The Up

Ulta Beauty and lululemon athletica – two brands that fall solidly into the discretionary spending category – are thriving in a challenging retail environment. We take a closer look at their recent foot traffic data to see what may be driving visits to their stores.

The Score After Q1: Sporting Goods Chains

When we last checked in with the sporting goods sector in early 2023, visits to DICK’s Sporting Goods and Hibbett Sports were ahead of pre-pandemic levels. Now, almost halfway through 2023, we dove into their recent foot traffic performance to see how innovation and strategy are impacting visits.

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Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs

We take a closer look at location intelligence data for the three major airports serving the New York area - JFK, LaGuardia, and Newark Liberty - to better understand who they serve and what can be done to turn them into ever-more appealing travel hubs for New Yorkers.

Off Price: Strength in The Face of Retail Challenges

Off-price retail has been a winner in the apparel retail space. We look at the location intelligence for some major players - T.J. Maxx, Marshalls, Burlington, and Ross - to see how they are performing in challenging times.

Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?

Walmart, Target, and Costco became the go-to destination for mission-driven shoppers during the pandemic, and that strength continued into 2022. Now, as prices continue to rise, these stores are seeing a shift in their foot traffic patterns. We explore these retail trends in-depth here.

Visits Improve for Home Improvement

We last checked in with the home improvement sector at the start of 2023, when visits were beginning to heat up after a muted 2022. We decided to revisit the location intelligence metrics for the category leaders – Lowe’s and The Home Depot – to see how foot traffic is faring so far in 2023.

Department Store Roundup: Q1 2023

Department stores continue to adapt their sales strategies to changing consumer preferences. Using the latest location intelligence metrics on department stores, we explore some of the visitation trends behind Q1 2023 foot traffic growth in the category.

Placer.ai Office Index: April 2023 Recap

With Q2 2023 well underway, we dove into the location data to understand how return to office trends are holding up, and whether offices are likely to return to a five day in-person workweek.

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