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Digitally Native Brands Lean Into Brick & Mortar

Digitally Native Brands Lean Into Brick & Mortar

Our recent report harnesses a variety of location intelligence metrics to show how a robust brick-and-mortar operation allows digitally native brands build brand awareness, streamline distribution, and drive consumer engagement. Read on for a taste of our findings.

Washington, D.C. Population Changes & Migration Trends

Washington, D.C. Population Changes & Migration Trends

Washington, D.C., has long attracted those looking to make their mark in government or policy. We take a look at the migration patterns for the city to see how COVID affected population growth, examine demographic trends from the past three years, and explore changes in surrounding cities.

A Location Intelligence Perspective on Macy’s Rightsizing

A Location Intelligence Perspective on Macy’s Rightsizing

With the announcement of Macy shuttering some additional stores in 2023, we dove into the location intelligence data to understand the rationale behind the brand’s store fleet optimization strategy. 

Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?

Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?

We dove into the foot traffic data for Amazon’s brick-and-mortar grocery outlets – Amazon Fresh and Whole Foods Market – in order to see the impact of new technology on visits. 

Cold Weather, Hot Visits: Diving into Winter Resorts

Cold Weather, Hot Visits: Diving into Winter Resorts

As many winter sports enthusiasts take to the slopes in search of fresh powder, we dove into the foot traffic data to see how the winter resort category fared over the pandemic and analyze how 2023 is shaping up for top winter destinations around the country. 

Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”

Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”

Convenience stores, once dismissed as places to grab a quick cup of coffee, are re-inventing themselves as affordable places to shop or pick up ready-made meals. With 2023 upon us, we dove into the data to see how two leading convenience stores are adapting to meet consumers’ changing needs.

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