Insights into the physical world anchored in location analytics
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INSIDER
Report
Out-Of-Home Dining in 2025: Performance & Consumer Trends Dive into the data to find out how the dining category is performing in 2025, which segments are coming out on top, and how dining consumer behavior has shifted in recent years.
June 26, 2025
10 minutes
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
In-Store Retail Media Networks in 2025The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Jul 15, 2025
3 minutes
Article
Article
Aldi, Trader Joe’s, and Lidl: Grocery's Power TrioThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Jul 14, 2025
3 minutes
Article
Article
L.L.Bean’s Legacy Products Continue to Excite New ShoppersThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Jul 11, 2025
3 minutes
Article
Article
Service Shift Pays Visit Dividends for StaplesThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Jul 10, 2025
4 minutes
Latest
Article
Placer.ai Office Index: June 2025Office traffic may be up compared to 2024, but visits in June 2025 were still way below pre-pandemic levels.
July 9, 2025
3 minutes
Article
Potential Tariffs Impact Shopper Behavior in the Baby SpaceMany consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.
July 8, 2025
4 minutes
Article
Placer.ai June 2025 Mall Index We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.
July 7, 2025
3 minutes
Article
Where Is Domestic Traffic to Airports On the Rise? Summer 2025 has arrived, and airports are gearing up for travelers heading out on long-awaited vacations.We analyzed airport traffic on a nationwide, statewide, and DMA level to assess how the sector stands ahead of one of the year's busiest travel periods.
July 3, 2025
3 minutes
Article
FSR Roundup: Casual and Upscale Dining ThriveAs value continues to dominate consumer behavior in 2025, full-service restaurants (FSRs) are finding creative ways to adapt to rising costs and shifting consumer priorities. We dove into the data to find out which FSR segments are winning this year and what’s driving these trends.
July 2, 2025
3 minutes
Article
Beyond the Discount: Can Protein and a "Back to Basics" Approach Re-energize Starbucks?As competition intensifies from drive-thru rivals and at-home coffee trends, Starbucks is doubling down on unique in-store experiences and AI-powered service improvements to reignite customer visit frequency. How likely are these moves to revitalize the company? We dove into the data to find out.
July 1, 2025
3 minutes
Article
Bahama Breeze’s BetDarden recently announced it was ceasing operations for its Caribbean-themed Bahama Breeze restaurant. We took a look at recent foot traffic data at the chain to see what may have lead to this decision.
June 30, 2025
1 minute
Article
June Industrial Manufacturing Update: A Tale of Two Economies in Mid-2025With the first half of 2025 nearly completed, two macro pictures are emerging. Consumers are showing renewed confidence and are returning to stores while the manufacturing and shipping segments are tapping the brakes. We take a closer look at both retail and industrial segments to see what the foot traffic data says about the economy in mid-2025.
June 30, 2025
4 minutes
Article
How Limited Service Is Succeeding in 2025The limited-service dining category, encompassing quick-service, fast-casual, and coffee chains is thriving as more diners than ever choose to take their orders to go. We took a look at the visit data for these three subcategories of the limited-service dining world to understand how consumer behavior varies by dining type.
June 27, 2025
4 minutes
Article
Big Lots: Back in the Bargain GameBig Lots has announced a plan to transfer over 200 locations to Variety Wholesalers – which owns discount banners such as Maxway and Super Dollar – and in June, after revising its product mix, 219 stores had resumed operations. How likely is this strategy to succeed? We take a closer look.
June 26, 2025
3 minutes
Article
Do Exclusive Offers and Product Scarcity Still Move the Needle for Retail?Retailers often turn to limited-time offers, products, and collaborations to drive traffic and sales. We took a look at the data to see how consumers responded to recent high-profile offerings launched this spring by Trader Joe’s and Target.
June 25, 2025
3 minutes
Article
Target's Back to School Comeback Window Target's visits shot up over the pandemic – but the chain has struggled to maintain its COVID-era momentum in recent years. Now, the upcoming back-to-school season presents an opportunity for the chain to bring visits back up.
June 24, 2025
3 minutes
INSIDER
Report
Crafting Targeted Promotions in 2025: A Regional Perspective
Dive into the data to see how consumer response to major promotional events – from Black Friday and the back-to-school shopping rush to brand-crafted LTOs – varies by market.
Retail
Article
In-Store Retail Media Networks in 2025Retail media networks are firmly in the mainstream, with major chains across industries targeting sellers at various points of purchase. What do location analytics tell us about the potential role of brick-and-mortar retail media in driving consumer engagement? We dove into the data to find out.
July 15, 2025
3 minutes
Article
Aldi, Trader Joe’s, and Lidl: Grocery's Power TrioThe grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. We take a closer look at their performance in H1 2025 to uncover what might be contributing to their continued success.
July 14, 2025
3 minutes
Article
L.L.Bean’s Legacy Products Continue to Excite New ShoppersL.L.Bean, the outdoor lifestyle brand, is experiencing a resurgence, buoyed by renewed interest in preppy fashion and the viral popularity of its classic tote bag, a trend largely fueled by TikTok. We dive into its recent foot traffic and uncover its recent growth.
July 11, 2025
3 minutes
Article
Service Shift Pays Visit Dividends for StaplesOffice supplies behemoth Staples has faced a challenging few years as shifting shopping and office visit trends have reduced demand for some of its core products. But the chain has defied expectations, shifting to meet evolving consumer needs. We explore some of the factors behind its current visit success.
July 10, 2025
4 minutes
Latest Reports
INSIDER
Report
Rethinking the Mall Anchor in 2025: A Visit-Focused Approach Discover how mall anchors are transforming in 2025 – and how a foot-traffic-focused approach to choosing key tenants can drive visits and shopper engagement.
May 29, 2025
8 minutes
INSIDER
Report
Grocery in 2025: Visitation Trends and Consumer BehaviorDive into the data to see the trends shaping the grocery space in 2025 and uncover actionable insights for strategic decision-making in the competitive food-at-home market.
May 15, 2025
8 minutes
INSIDER
Report
The Current Pace of the Fitness SpaceDive into the data to explore recent visitation patterns and consumer trends in the fitness space - and uncover potential keys to success, rooted in location intelligence.
May 5, 2025
8 minutes
QSR
Article
Beyond the Discount: Can Protein and a "Back to Basics" Approach Re-energize Starbucks?As competition intensifies from drive-thru rivals and at-home coffee trends, Starbucks is doubling down on unique in-store experiences and AI-powered service improvements to reignite customer visit frequency. How likely are these moves to revitalize the company? We dove into the data to find out.
July 1, 2025
3 minutes
Article
How Limited Service Is Succeeding in 2025The limited-service dining category, encompassing quick-service, fast-casual, and coffee chains is thriving as more diners than ever choose to take their orders to go. We took a look at the visit data for these three subcategories of the limited-service dining world to understand how consumer behavior varies by dining type.
June 27, 2025
4 minutes
Article
Capturing Diners With Creative Offers: LTO Home Runs in 2025We dove into the data to see how several special recent events at Chipotle, IHOP, and Jack in the Box helped drive visits to these chains.
June 18, 2025
3 minutes
Article
Local Eats on the RiseSee which local dining chains are growing fast in 2025.
June 12, 2025
4 minutes
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