Glossary

The total number of visits to all chain locations divided by the total number of chain locations.

Represents the change in visit numbers relative to a specified timeframe, which can be a day, week, month, quarter, or year.

Cannibalization occurs when foot traffic or revenue at a chain's store location drops as a result of opening an additional store nearby.

This metric is derived by determining the business's True Trade Area - i.e., the census block groups (CBGs) from which it draws its customers - and then weighting each CBG according to its share of visits to the chain or venue in question, reflecting the population that actually visits the location(s).

Learn More: placer.ai/guides/audience-segmentation

Cross-shopping rates show the percentage of one property or chain's visitors who also visited another property or chain within a specified timeframe.

The regions to which a domestic population migrated.

Learn More: marketplace.placer.ai/app/migration-trends-report

Indicates the amount of time, in minutes, that visitors spent at a venue in a given timeframe. This value can be presented as either an average or a median.

Employee visits to office buildings pre-selected to be part of Placer.ai's Office Index.

Learn More: placer.ai/anchor/return-to-office

Employee visits are defined using a predefined threshold of extended, repeat visits during daytime hours to the same location.

Foot traffic data, also known as footfall or location data, analyzes the movement of people from place to place.

Learn More: https://www.placer.ai/guides/foot-traffic

The Mall Index analyzes data from 100 top-tier indoor malls, 100 open-air shopping centers, and 100 outlet malls across the U.S., covering both urban and suburban areas.

Net Domestic Migration refers to the balance of people moving into a region versus those moving out over a specific timeframe.

Learn More: placer.ai/anchor/migration-trends

The overall population change in a region resulting from net migration, natural growth, and international migration, each of which may be positive or negative.

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The Office Index analyzes foot traffic data from roughly 1,000 top-tier U.S. office buildings, including those partially leased by the end of 2019. The index includes commercial office buildings, as well as those with ground-floor retail.

Learn More: placer.ai/anchor/return-to-office

The regions from which the migrating U.S. population departed.

Learn More: https://www.placer.ai/anchor/migration-trends

A representative sample of mobile devices that accurately reflects the real-world movement of the entire U.S. population. Placer.ai leverages a panel of tens of millions of devices and utilizes machine learning to make estimations of visitation patterns for any location.

A curated, dynamic list of leading retail chains operating across the United States, covering categories such as superstores, grocery, dollar stores, and apparel.

Learn More: placer.ai/anchor/placer-100

A Point of Interest (POI) is a specific location or venue that can be analyzed for foot traffic and location analytics.

This metric is derived by determining the business's True Trade Area and weighting each census block group (CBG) according to the size of its population.

Learn More: placer.ai/guides/audience-segmentation

Refers to visits to locations that have been consistently open during the entire analyzed time period.

Site selection refers to the process of selecting an appropriate physical venue for any business with an offline component.

Learn More: placer.ai/site-selection

A Trade Area refers to the geographic region or area from which properties, venues, or businesses drive visits, defining the current addressable market.

Learn More: https://www.placer.ai/trade-area-analysis

A classification system that categorizes areas based on their level of urbanization and development density:

Urban: Densely populated city areas with high development concentration

Suburban: Residential areas surrounding cities with moderate density

Rural: Sparsely populated areas outside urban/suburban zones

Represents the share of visitors to a location or chain within a given timeframe based on a pre-determined minimum visits threshold (e.g., two or more visits).

Visitors refers to the total number of unique individuals who visited a given property or chain within a specified timeframe.

Visits to a given property or chain within a specified timeframe. Multiple visits by the same individual are counted as multiple visits.

Visits per square foot refers to the number of visits to a property within a specified timeframe, divided by the square footage of the property.

Learn More: placer.ai/anchor/return-to-office

A tool that generates a list of the most promising potential tenants for any property based on customizable scoring parameters such as demographic fit, cannibalization, frequent co-tenants, and more.

Learn More: placer.ai/guides/void-analysis