Apparel & Beauty

L.L.Bean, the outdoor lifestyle brand, is experiencing a resurgence, buoyed by renewed interest in preppy fashion and the viral popularity of its classic tote bag, a trend largely fueled by TikTok. We dive into its recent foot traffic and uncover its recent growth.

Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.

How has Nike's shift towards a more multi-channel distribution approach impacted its visitation trends? We dove into the data to find out.

Dive into the data to see how consumers responded to the "Yes, JCPenney" campaign.

Dive into the retail and demographic data for luxury apparel to see how the segment is performing as the first half of 2025 draws to a close.

Ahead of the 2025 back to school season, retail traffic data paints the picture of a generally resilient consumer, despite the regional variability.

Coach's affordable luxury and focus on the retail experience is driving visits to the chain in 2025.

Sportswear and athleisure brands DICK’s Sporting Goods and lululemon athletica showed that partnering with star athletes and making bold statements at major competitions is one way to build success in the long term. What did location analytics reveal about this strategy? We dove into the data to find out.