Apparel & Beauty

Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments. 

Foot traffic to the Placer 100 Index for Retail & Dining - the top-performing chains identified by the Placer.ai platform - stabilized in March 2025, with fitness and dining leading the way.

Half a decade has passed since the onset of the COVID-19 pandemic, transforming the retail industry overnight. We took a look back at how some things have changed - and what's stayed the same.

With Q1 2025 behind us, we analyzed the performance of key retail and dining categories to understand how consumer sentiment is shaping visit trends across different segments.

How has Old Navy's introduction of occasionwear impacted visits to its stores, and what can these impacts tell us about the brands' consumer base?

The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap

Target is building out its baby and toddler assortment - find out what the data says about that decision.

Despite general growth in retail visitation over the past few years, rapid price increases and changes in consumer behavior may finally have caught up to consumers across income levels. Retailers are increasingly targeting high income consumers to offset a drop-off in demand.