The Placer API is a tool that enables developers and analysts to extract Placer's aggregated data for use in any 3rd party application, allowing customers to enrich, filter, or combine with proprietary data to support business needs like custom dashboards, internal reporting, and competitive analysis.
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Search and find venues by category, address, or chain.
See the estimated number of unique customers and foot traffic, broken down by day, month, week, or year.
Receive the coordinates to map a polygon showing the true source of foot traffic to a location.
Receive census group information for all customers within the location’s true trade area.
See how locations perform compared to other chains or by category
Use visit data to highlight the strength of a given venue in marketing materials or a customer-facing website
Compare foot traffic to internal loyalty, sales, or other data
Benchmark foot traffic trends compared to competitor locations. Understand how a location ranks compared to others, then study demographics for possible explanations
Programmatically evaluate hundreds of locations at once, across multiple data sets, and find the best opportunities
The API endpoint can handle all languages, giving the ultimate flexibility for users. Whether a company uses Python, R, C++, or anything else, they can still access Placer data.
Yes. More endpoints will be added to API in the coming months, expanding the amount of data available to users.