Identify prospective tenants with the strongest match for your site, ranked by relative fit score based on demographic fit, cannibalization, foot traffic, and co-tenancy.
Do you know the true performance of your property?
Get daily insights into the health of properties based on foot traffic trends, visitor behavior and competitive benchmarking.
How do you position your property to attract customers?
Track the competitive landscape of nearby locations to implement successful marketing strategies based on customer profiles and trade area demographics.
Some of our CRE Clients
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Placer for
Retail
What’s the ideal location for your new store?
Identify top prospective locations based on co-tenancy, trade area demographics, migration trends, and the competitive landscape.
How are you performing compared to the competition?
Determine where customers are shopping and their preferred chains, and get store ranking information by category and region based on visit metrics.
What’s the impact of your marketing efforts?
Assess the effectiveness of marketing events and campaigns by tracking daily and weekly visits and visits variance by store during specific time frames.
Some of our Retail Clients
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Placer for
Civic
How do you attract the right businesses and residents to your area?
Reveal consumer preferences, analyze leakage, and understand the trade area demographics and migration. Identify areas of growth that best serve residents, visitors and business owners.
How successful are your events and key initiatives?
Get insights into which attractions draw local and regional visitors, and identify their points of origin, demographic information, and consumer preferences. Measure attendance and tourism impact on local businesses.
Which tourist attractions drive economic growth?
Get insights into which attractions draw local and regional visitors, and identify their points of origin, demographic information, and consumer preferences.
Some of our Civic Clients
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Placer for
Finance
How do you identify a high potential investment opportunity?
Track and benchmark brand performance over time and spot shifts in consumer behavior. Get visibility into the health of specific industries with weekly, monthly, and yearly visit trends.
How can you monitor your portfolio’s success in real-time?
Get daily insights into the performance of brick-and-mortar businesses and cohorts by tracking near real-time foot traffic, new supply, and the competitive landscape.
How can you enhance your investment model?
Ingest data feeds and incorporate insights such as retail sales estimates and foot traffic data for more comprehensive modeling.
Some of our Finance Clients
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Placer for
Hospitality
What’s the ideal location for a new restaurant?
Identify top locations by comparing demand trends, loyalty, consumer preferences, trade areas, and competitive landscape.
How can you accurately benchmark against the competition?
Identify dominant brands in regions across the US to compare trade areas amongst competitors, and track shifts in ranking based on visitation changes.
How can you optimize your marketing to reach your target customers/audience?
Analyze trade areas with demographic and psychographic information to uncover customer preferences and new areas to target, maximizing marketing ROI.
Some of our Hospitality Clients
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Placer for
CPG
Where should you place your product?
Identify the best retail sites for product placement by matching target audiences. Use psychographics and demographics to determine consumer preferences and rank locations by fit.
How do you effectively identify new markets for expansion?
Find the right areas and stores for expansion with visibility into demographics at the chain level. Track brand dominance and top performing chains nationwide and by region.
How can you optimize demand forecasting?
Predict in-store demand by combining foot traffic trends with demographic data. Gain a deeper understanding of customer segments at different distribution outlets to properly align inventory.
Discover the most visited businesses by industry in any zip code across the United States.
Click on any business to view a full report
Including Visit Trends, Market Landscape, Visit Journey, Demographic details and much more.
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You’re in Good Company
With accurate data and actionable insights, we empower our customers to better understand the physical world and gain a competitive advantage.
Mary Beyer Lell
Principal, Head of Leasing
Crawford Square
Getting a retailer interested in and visiting a smaller market like Montgomery, AL isn’t easy, but with Placer’s True Trade Area and competitive tracking we were able to prove the strength of our center and execute on our initiatives to upgrade The Shoppes at Eastchase.
Mark A. Kufka
Assistant Vice President, Market Research and Leasing Technology
Peterson Companies
Silver Diner had such specific concerns for us to address that we would not have been successful without Placer’s insights. Placer helped us demonstrate that a new location would fill a trade area void and be a win-win for both of us, making them confident to open at National Harbor.
Darren Bovard
VP of Leasing
NewMark Merrill
If I can use Placer in its most simple form and sign leases with it, then that says a lot for the rest of the product, where I can utilize void analysis and more. But at its most simple form, if I can convince one little tenant to lease 1,500 feet, that’s a great thing.
Jerry Hoffman
Founder & Partner
Hoffman Strategy Group
As an economist, I spend a lot of time in various datasets, and I can tell you that Placer’s near real-time data is second to none. There’s no better way to learn about how people live, move, and interact with the physical world than with Placer. It’s brought our customer insights to a whole new level.
Donovan Day
Community & Economic Development Director
Village of Fox Lake
"Conversations with developers get serious when you can show objective data around how visitors behave, where they shop, eat and more. After decades with no new development here in Fox Lake, Placer changed the game. We would not have won the development deals we did without its incredible data; it’s paid for itself thousands of times over."
Cristina Binkley
Tourism & Economic Initiatives Coordinator
City of Prescott
With Placer, we market events more efficiently than ever before, see clear ways to better serve our residents, and have helped our partners land multiple grants to help put on the Christmas City event. Placer has been a wonderful asset to the Office of Tourism and our community partners.
Alexander Weber
President and CEO, Grand Forks
Downtown Development Association
Unless we had someone sit outside 24 hours a day, 7 days a week for the last 5 years, asking each person who they are, where they live, how much they make, etc. there's just no way we could have understood our visitors as deeply as with Placer. Being awarded a $100K grant has totally changed the scope of what we’ll be doing this year.
Kevin Crowder
Founder
BusinessFlare
City managers and municipal users are so impressed when I tell them we can give them near real-time data and insights about their residents, employees, and businesses. There’s no guessing with Placer, just data, empowering them in situations where they would otherwise have no idea of potential impact to their cities or ways to mitigate it.
Cynthia Lee
CCIM, TACS, GRI National Executive Leader
KW Commercial
Without Placer we wouldn't be able to do what we're doing with the level of insights and granularity that we are now, because it's very hard to get information on the consumer for a restaurant. Placer changes all of that. It’s absolutely incredible what we can do for our customers with it.
JJ Perino
Founder & President
TwoTen
I tell my customers all the time: there is no better way for a retailer to make high quality, informed decisions at scale than with Placer.ai. There’s no tool, no GIS system that can tell you what Placer does; it’s true trade area gives us true apples to apples comparisons and helps us make decisions with confidence.
Hunter Shaffer
Senior Director and Strategic Advisor
Stanford Blood Center
Placer is unbelievable. Being able to find the exact demographic we want to target, or learn what their interests are, makes our job so much easier. And we can prove that it works... a 75% drop in acquisition costs and record web traffic tells me our Placer insights were spot on for this campaign!
Powerful Insights Built on Reliable Data
Data You Can Trust
Property level polygons
Unique, accurate & de-identified panel
Best-in-class Data Science
+92% accuracy
High cardinality categorization
Powerful insights into places, markets, and consumer trends Sales Estimation, Demographics, Business counts, Planned Development, Crime, Psychographics, Social Media / online, Consumer Expenditures, Climate