
See visits, trade areas and shopper demographics for any store, including your competitors’, with no sensors or hardware to install. Use retail analytics to benchmark performance, choose sites and measure every opening, remodel and campaign.
Measure Campaign ROI with Offline Attribution
Use Placer’s True Trade Area to target the neighborhoods your shoppers actually come from. Connect online spend to store visits with offline attribution and see which campaigns moved foot traffic.
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Analyze Retail Market Share by Region and Location
Rank every store at local, state and national levels against your own chain and your competitors. Placer’s retail analysis software surfaces regional patterns early, giving you the retail market intelligence to decide where to grow next.
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Plan Store Openings, Closures & Relocations
Quantify cannibalization, shared audiences and churn before and after every change to your store network. Measure customer transfer and market capture so the next opening or closure starts from real data.
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Measure the Impact of Remodels & Major Promotions
Analyze retail foot traffic trends, rankings and market share before and after remodels, rebrands and promotional events. Attribute changes in store visits to the initiative itself, not the season.
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Case Study

Floor & Decor Improves Customer Transfer Estimates by 80%
With a store closure, a remodel and a grand opening planned, Floor & Decor needed reliable data to guide market and site decisions. Using Placer’s visitation data, the team improved its customer transfer model by 80% over previous estimates, leading to better site and market planning.
200+
locations in the U.S.
3
store changes (closure, remodeling, grand opening)
80%
customer transfer rate improvement over previous estimates
Doing Data Right
Floor & Decor
.avif)
Placer’s insights have transformed how we look at underwriting store closures and remodels. We can optimize our stores and improve the revenue models we use.

Jane Dapkus
Senior Director of Real Estate
Planet Fitness
.avif)
"We use Placer.ai data to inform the co-tenancy packages we send to our landlords. Placer.ai makes our work efficient and drives better outcomes."

Christie Routhier
Manager, Real Estate
TwoTen
.avif)
“I tell my customers all the time: there is no better way for a retailer to make high quality, informed decisions at scale than with Placer.ai.”

JJ Perino
Founder & President
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