Skip to Main Content

Retail Analytics Powered by Foot Traffic Data

See visits, trade areas and shopper demographics for any store, including your competitors’, with no sensors or hardware to install. Use retail analytics to benchmark performance, choose sites and measure every opening, remodel and campaign.
Trusted by retail real estate, strategy and insights teams
See All
arrow-right
See All
arrow-right

Measure Campaign ROI with Offline Attribution

Use Placer’s True Trade Area to target the neighborhoods your shoppers actually come from. Connect online spend to store visits with offline attribution and see which campaigns moved foot traffic.
Get a Demo

Analyze Retail Market Share by Region and Location

Rank every store at local, state and national levels against your own chain and your competitors. Placer’s retail analysis software surfaces regional patterns early, giving you the retail market intelligence to decide where to grow next.
Get a Demo

Plan Store Openings, Closures & Relocations

Quantify cannibalization, shared audiences and churn before and after every change to your store network. Measure customer transfer and market capture so the next opening or closure starts from real data.
Get a Demo

Measure the Impact of Remodels & Major Promotions

Analyze retail foot traffic trends, rankings and market share before and after remodels, rebrands and promotional events. Attribute changes in store visits to the initiative itself, not the season.
Get a Demo
Case Study
Floor Decor logo

Floor & Decor Improves Customer Transfer Estimates by 80%

With a store closure, a remodel and a grand opening planned, Floor & Decor needed reliable data to guide market and site decisions. Using Placer’s visitation data, the team improved its customer transfer model by 80% over previous estimates, leading to better site and market planning.
200+
locations in the U.S.
3
store changes (closure, remodeling, grand opening)
80%
customer transfer rate improvement over previous estimates

Doing Data Right

Unmatched Data Accuracy

We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.

Uncompromising Privacy

We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.

Always-On Data Freshness

Our data refreshes daily, so you're always working with a current picture of foot traffic and audience behavior, not stale snapshots.

Flexible Data Applications

Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.

Customer Satisfaction

Thousands of customers across multiple different industries place their trust in our insights.

Expert Support & Guidance

Beyond the platform, our team of analysts and industry experts can help you translate data into strategy and get answers to your toughest questions.

Floor & Decor
Placer’s insights have transformed how we look at underwriting store closures and remodels. We can optimize our stores and improve the revenue models we use.
Jane Dapkus
Jane Dapkus
Senior Director of Real Estate
Planet Fitness
"We use Placer.ai data to inform the co-tenancy packages we send to our landlords. Placer.ai makes our work efficient and drives better outcomes."
Christie Routhier
Christie Routhier
Manager, Real Estate
TwoTen
“I tell my customers all the time: there is no better way for a retailer to make high quality, informed decisions at scale than with Placer.ai.”
JJ Perino
JJ Perino
Founder & President