Retail Foot Traffic Analytics

Get foot traffic data for any retail property. Placer.ai breaks down visitation over time, trade area, brand, demographics and more.

Loved and Trusted by 1000+ Customers

Customers Stories

How Local Leaders Are Using Placer.ai

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1

Reveal a Location’s True Performance

Dive into foot traffic growth, visits trends and rankings

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2

See Your Real Audience

Identify customer demographics, interests, and visitation patterns based off an accurate True Trade Area data

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3

Maximize Your Retail Footprint

Leverage True Trade Areas for identify voids, avoid cannibalization and maximize the performance of your full fleet

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4

Understand the Full Customer Journey

Go deeper to see how you fit within your customers journey and optimize to drive performance

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5

See Your Visitors’ Favorite Places

Analyze customers’ cross-shopping patterns and favorite places on a national, regional or store level to identify partners and find opportunities

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How Local Leaders Are Using Placer.ai

0
1

Reveal a Location’s True Performance

0
2

See Your Real Audience

0
3

Maximize Your Retail Footprint

0
4

Understand the Full Customer Journey

0
5

See Your Visitors’ Favorite Places

Measure Visitation Impact Across All of Your Business Functions

Management

  • Generate the insights you need to make strategic decisions
  • Drive market expansion and M&A strategies
  • Understand retail footfall analysis, competitors’ strategy and emerging
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Site Selection

  • Identify and qualify potential sites
  • Conduct due diligence by targeting retail property dominance vs. comparables
  • Understand cross shopping, void analysis, and cannibalization
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Marketing

  • Build data driven marketing strategies across channels
  • Understand, track, and grow your target audience
  • Find untapped audiences
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What Our Clients Are Saying

Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.

Mike Mas

Executive Vice President, CFOs

Regency Centers

Location data is hard to argue with.  When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.

Jeff Axtell

EVP & Regional Manager

Vestar

In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.

Steve Dawkins

Chief Operating Officer

SRS Real Estate Partners

The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.

Gene Lee

SVP Chief Analytics Officer

Caesars Entertainment

We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.

Christie Routhier

Manager, Real Estate

Planet Fitness

Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.

Marq Lipton

VP of Marketing & Sales

Santa Cruz Beach Boardwalk

We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.

Lukas Huberman

Ownership Representative

Majestic Realty

For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.

Sandy Sigal

CEO and President

NewMark Merrill

Placer.ai is a fabulous data validation tool along the entire acquisition process.  It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.

Christopher Ressa, CLS

Executive Vice President & Chief Operating Officer

DLC Management

Placer XTRA's in-center heatmap report gave us valuable time-of-day and visit data that allowed us to have a productive dialogue with an anchor tenant and obtain a use restriction waiver, which ultimately enabled us to lease a difficult-to-fill space in close proximity to the anchor. Without the insights from this Placer report, we would very likely still be sitting on a vacancy.

Blake Dickinson

Director of Commercial Leasing

Continental Realty Corporation

How to Analyze Retail Foot Traffic With Placer.ai

Tapping into the visitor journey is critical to a data driven retail strategy. Learn how leading retail companies gain a competitive advantage by using Placer.ai to develop site selection and growth strategies.

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