Identify top locations for expansion based on demographic and psychographic characteristics and retail foot traffic analysis using Placer’s site selection report. Choose the right site to reach your target audience, minimize cannibalization risk, and expand your brand.
Compare trade areas and retail foot traffic data with competitors to benchmark store performance. See where else your target audience shops and understand customer preferences to capture more of your addressable market.
Leverage cross-shopping data and measure audience overlap with other stores and destinations. See your customers’ journeys and favorite destinations to understand their preferences and use this to discover new opportunities for growth.
Measure cannibalization, retail foot traffic changes, shared customer audiences, and churn to quantify the impact of expansion initiatives. Assess customer transfer and understand the market capture of new stores.
Monitor retail foot traffic trends and rankings over time to track changes in store visits and market share before and after redevelopment and promotional events. Attribute store performance to remodeling, redevelopment, and rebranding initiatives.
Use Placer’s True Trade Area to understand consumer demographics, preferences, and where they are coming from. Target the right areas and audience, maximize ROI, and enable offline attribution for online spend.
Measure Store and Chain Performance Across Geographies
Analyze visit trends and examine ranking information at local, state, and national levels to compare store performance against its own chain and competitors. Assess the health of a chain by region to identify industry and regional patterns and inform future growth strategies.
Floor & Decor Improves Customer Transfer and Revenue Forecasts
With a store closure, reopening, and store remodeling planned, Floor & Decor needed reliable data to inform market and site decisions. Using Placer's visitation data, Floor & Decor improved their model for customer transfer between stores by 80%, allowing for better site and market optimization.
locations in the U.S.
store changes (closure, remodeling, grand opening)
customer transfer rate improvement over previous estimates