Crocs’ rebrand from ugly to chic is one of retail’s most fascinating Cinderella stories (glass clog, anyone?). We dive into the latest location analytics and demographic data to explore the consumer behavior that drives Crocs’ continued success.
Final Four Weekend, when the NCAA "March Madness" basketball tournaments culminate with a championship game, took place between April 4th and 7th. Who attended these events? We take a look at the location analytics and audience segmentation of visitors to find out.
Last year saw economic headwinds in the dining industry, but Darden-owned chains like Olive Garden, LongHorn Steakhouse, and Cheddar’s Scratch Kitchen saw strong foot traffic patterns. We examine the location analytics to see how consumer behavior shifts are impacting the dining space.
With athleisure and sportswear becoming bonafide wardrobe staples, more consumers than ever are investing in high-end items. Two players—Nike and Lululemon—are at the forefront of this trend. We examine the demographics of the two chains' consumer bases to see what is driving visits.
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.
First Watch has been making waves in the casual dining space. The chain went public in 2021 and continues to drive consistent revenue and foot traffic – despite a stormy economic climate. We dove into the data to take a closer look at the consumer behavior behind First Watch’s success.
A strong Q1 2023 and unusually cold weather were likely partially to blame for DICK’s and Hibbett’s sluggish early 2024. But by the end of January, YoY visit gaps had narrowed for both brands. Who is likely to visit these brands in 2024? We looked at the retailers’ trade areas to find out.
The Super Bowl was hosted in Las Vegas for the first time ever, and was followed by lots of after-game parties and parades. We used the latest location analytics to take a closer look at the Vegas hotspots where fans and celebrities celebrated (or drowned their sorrows) after the game.
Soccer has been growing in popularity, so we dove into the location intelligence metrics for the stadiums where legacy franchises like the Colorado Rapids and Kansas City Wiz play in order to better understand visitor behavior and MLS’ growing fanbase.
This blog explores some of the past month’s insights from Placer.ai’s executive intelligence report – The Anchor – published weekly by the Placer.ai Analytical Research team, diving into the secrets of Trade Joe's success and exploring how Spanish grocery stores are thriving in Texas.