FAQ

Question 1

How does Placer ensure individual privacy?

Accepted Answer

Placer requires its mobile data providers to obtain opt-in/opt-out consent in accordance with applicable laws and regulations. The data is stripped of identifiers, such as mobile advertising identifiers (“MAIDs”), names, other device IDs, and contact information, by the provider before Placer receives it.

Placer.ai provides aggregated information about physical locations, and our maps never represent the actual location of any one particular device. Further, we don’t show any data for locations with fewer than 50 unique devices. In addition, Placer.ai does not knowingly share geolocation data about places such as military facilities, places of worship, preK-12 schools, rehabilitation centers, or women’s health facilities.

Read more about Placer’s privacy-first approach in our Trust Center.

Question 2

How does Placer leverage partner data to generate deeper insights?

Accepted Answer

Placer.ai leverages partner data providers to generate deeper insights through audience segmentation and enhanced analytics capabilities.

Question 3

How does Placer.ai generate and provide insights?

Accepted Answer

Placer.ai generates and provides insights through its location intelligence platform, analyzing foot traffic data and consumer behavior patterns to deliver actionable intelligence.

Question 4

How accurate is Placer.ai's data?

Accepted Answer

Placer.ai maintains high data accuracy standards through rigorous validation processes and aggregation methodologies that ensure reliable location intelligence insights.

Question 5

Where does Placer.ai get its data?

Accepted Answer

Placer.ai obtains its data from mobile data providers who collect geolocation information with proper opt-in/opt-out consent in accordance with applicable laws and regulations.

Question 6

What is Placer.ai?

Accepted Answer

Placer.ai is a location intelligence platform that provides foot traffic analytics and consumer behavior insights to help businesses make strategic decisions.

Question 7

Can I use Anchor insights or Placer.ai data in my own editorial work?

Accepted Answer

Yes, you can use Anchor insights and Placer.ai data in your editorial work with proper attribution to Placer.ai.

Question 8

Can I get The Anchor reporting delivered straight to my inbox?

Accepted Answer

Sure! You can sign up to receive a weekly roundup of events, articles, and insider reports. Unlock exclusive content and tools for free by signing up.

Question 9

What can I expect from The Anchor?

Accepted Answer

The Anchor is a hub for critical market insights driven by in-depth data research and analysis. Our content, tools, and events analyze trends, market shifts, and consumer behaviors to offer timely and actionable intelligence.

Our contributors are a diverse group of industry professionals, best-in-class research teams, strategists, analysts, and writers, giving the anchor a unique and broad perspective.

Question 10

What is the Return to Office Tool and how is it used?

Accepted Answer

The Return to Office Tool allows you to select a city in the Recovery Rates widget to compare it to the nationwide recovery rate. In the Recovery Trends section, view your selected city's monthly office visit recovery since January 2020 and add more cities to the comparison. Scroll down to the City Leaderboard which reveals the cities with the highest rates of office visit recovery in the last month and how your selected city performed in relation to them.

Question 11

What is the Placer 100 Retail Index tool and how is it used?

Accepted Answer

The Placer 100 Retail Index Tool provides an Index Performance Overview section that compares the YoY change in nationwide visits to the index over the last twelve months, while the Nationwide Performance section allows you to dive into the YoY change in visits at the CBSA or state level for the last full month. You can hover over the map to view a region's change in visits or view the top performing regions in list form. The Top Index Performers section breaks down the top performing brands for the previous month YoY by both average visits per location growth and overall visit growth.

Question 12

What is the Migration Trends tool and how is it used?

Accepted Answer

The Migration Trends Tool features a U.S. Population Trends Map that shows population shifts for each state. Explore the metro areas experiencing the highest population growth in the Top Growing Markets section. Select any of the top five markets to dive deeper into population shifts by rural, suburban, and urban areas. In the Top Destination Markets section, you'll find the five metro areas that experienced the highest net migration growth during your selected timeframe. The Migration Demographic Insights offers a deeper understanding of who is moving where by comparing median age or median household income.

Question 13

What is the Industry Trends tool and how is it used?

Accepted Answer

The Industry Trends Tool allows you to use the Industry Trends Map to compare year-over-year (YoY) trends by state. Hover over each state to view its YoY change in visits for your selected industry. Compare your selected industry to other industries in the Visit Trends by Industry chart. The Chain Dominance Map highlights each state's leading chain by share of visits to your selected industry. See a further breakdown of the leading chains in the Chain Dominance Insights section.

Question 14

What are the Anchor Featured Tools?

Accepted Answer

Anchor's Featured Free Tools offer a free, high-level look at the power of Placer.ai's location intelligence. These tools provide accessible, data-driven insights into real-world consumer behavior and market performance. Users can explore a variety of metrics, including year-over-year foot traffic trends across key retail categories and leading chains, as well as broader macro insights such as Return-to-Office (RTO) patterns and migration trends that help contextualize shifting demand.

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About the Anchor

About Placer.ai and its data

About The Anchor

About The Anchor’s Featured Tools