Optimize Investment Strategies With Location Intelligence
Use Placer's alternative data to make better investment decisions. Analyze chain performance, understand industry trends, and gain insights into audiences.
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Understand Company Performance
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Evaluate Regional and Store-Level Initiatives
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Contextualize Industry Trends
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Understand Audience Behavior
Gain rich insights into audiences associated with specific stores or chains. See how demographic, psychographic, and social characteristics change over time, and gauge loyalty.
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Enhance M&A Analysis
Analyze trade areas based on actual visits to understand cannibalization risk and audience overlap at the store level. Model store closures and cost-savings from potential deals.
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Understand Audience Journeys
Understand audience journeys, how frequently visitations occur, and the distance traveled to get to a particular destination.
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Analyze B2B Activity
Measure economic activity and model productivity at transportation hubs, manufacturing and distribution centers, and more. Locate pain points and understand whether they are unique to a chain or across an entire sector.
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Case Study
Placer’s Data Became a Key Component Behind a Hedge Fund’s Public Short Thesis
Land & Buildings used Placer to quantify post-pandemic remote work’s impact on the life science sector occupancy. A higher than expected 50% average decrease in employee foot traffic was revealed, information that turned out to be critical.
50%
decrease in foot traffic
45%
decrease in loyal office visits
60
minutes minimum visit threshold
Caesars Entertainment
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The Placer.ai team and their data have been a great help in better understanding our audiences. We're working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
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Gene Lee
Chief Data Analytics Officer
DLC Management
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.”
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Chirstopher Ressa, CLS
Executive Vice President & COO
Vestar
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Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.”
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Jeff Axtell
EVP & Regional Manager
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