Walmart Demographics and Foot Traffic Insights

Retail media networks are firmly in the mainstream, with major chains across industries targeting sellers at various points of purchase. What do location analytics tell us about the potential role of brick-and-mortar retail media in driving consumer engagement? We dove into the data to find out.

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Wholesale clubs were foot traffic winners in Q1 2025. We took a closer look at how weather and expanding footprints played a part in visitation trends for Target, Walmart, Sam’s Club, BJ’s Wholesale Club, and Costco Wholesale and how the demographic characteristics of visitors impacted in-store shopping behavior. 

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How did Walmart, Target, and wholesale clubs perform in 2024? What do early 2025 foot traffic trends tell us about superstores’ growth potential in the coming year? And what do visitation patterns at Target and Walmart reveal about the role each chain plays in the wider retail landscape?

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Retail media networks are firmly in the mainstream, with major chains across industries targeting sellers at various points of purchase. What do location analytics tell us about the potential role of brick-and-mortar retail media in driving consumer engagement? We dove into the data to find out.

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With the first half of 2025 nearly completed, two macro pictures are emerging. Consumers are showing renewed confidence and are returning to stores while the manufacturing and shipping segments are tapping the brakes. We take a closer look at both retail and industrial segments to see what the foot traffic data says about the economy in mid-2025.

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Retailers often turn to limited-time offers, products, and collaborations to drive traffic and sales. We took a look at the data to see how consumers responded to recent high-profile offerings launched this spring by Trader Joe’s and Target.

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McDonald's reintroduced its snack wrap, and data shows that the fan-favorite is driving up visits to the chain. We took a look at the year-to-date visit averages to see just how successful the launch has been.

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Chipotle and McDonald’s are two major players in the fast-casual and quick-service dining scene. With the year's first half behind us, we take a look at how foot traffic to these dining giants performed – and what might lie ahead in the second half of the year.

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JOANN closed its final stores in May 2025 following years of volatility. We explored the foot traffic trends for some of its competitors to see how the hobby segment is performing - and what might have lead to JOANN's closure?

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