Combine visitation data with demographic and psychographic insights to understand consumer behavior and preferences, and identify where people shop. Position your region to drive conversations with prospective businesses that best match consumer demand and reduce leakage.
Assess performance by comparing visits relative to average days, and examine trade areas and visitor origins to gather insights about attendees and determine event draw. Evaluate event success by measuring attendance and tracking foot traffic to nearby businesses.
Analyze trade areas to identify where visitors come from, where they stay, and the sites they visit. Combine these metrics with demographics and psychographics to tailor promotions, boost tourism, and drive economic growth.
Evaluate Public Resources & Inform Development Strategies
Use visitation and visitor journey data to demonstrate the performance of public assets such as parks and open spaces as well as the impact on nearby businesses. Benchmark these against similar areas to identify investment opportunities and optimize long-term infrastructure development.
Leverage Placer’s True Trade Area and Visitors By Origin to reveal home locations and zip codes for visitors to any location. Refine targeting for promotions to reach the right audience, drive attendance at public events, and prove ROI of marketing efforts.
Identify where residents and visitors shop outside the city or district boundary with Placer’s Leakage Report. Track visit trends to determine which retail categories contribute to leakage, estimate sales tax revenue loss, and inform strategic decisions that respond to demand.
Correlate foot traffic with sales using near real-time data. Better forecast sales tax revenue potential, identify the businesses that fuel the local economy, and optimize budgets and public resource allocation.
Grand Forks, ND wins $100K grant for a revitalization project
After Grand Forks's town square fell into disrepair, the Grand Forks Downtown Development Association leveraged trade area and visitor demographics to submit an application for a nationwide grant. It won $100K in funding to revitalize the space.