Actionable Intelligence for Specific Questions with Placer XTRA

Leverage Placer’s data experts and a catalog of custom reports for deeper insights.

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What’s Placer XTRA?

Placer XTRA is a curated collection of reports available by industry, targeted for specific use cases, and generated on demand. Get answers to difficult questions and convert detailed location and foot traffic information into actionable intelligence.

XTRA Sample Reports

CBG and Zip Code Export

Break down foot traffic origination to census block group or zip code for custom analytics and marketing insights.

Day in the life animation

Built for multi-tenant analysis, this video animation offers insights into space utilization and hour by hour foot traffic patterns throughout the day.

Same-day Shared Audience

Compare cross-shopping data between two properties and use for analyzing new store locations, tenant mix, and more.

Cross-shopping patterns

Access same-day visit trends among nearby tenants helping real-estate owners and retailers make smarter decisions around marketing, store placement, tenant mix, and more.

In-center heatmaps (zones or hexagons)

Visualize the density of foot traffic within a designated center, highlighting high and low foot traffic areas and tenants.

Routes Report

Inform billboard and signage placement by seeing the top routes traveled by customers to and from a property, and the traffic flows in and around entrances and exits.

And many more!
Placer XTRA's in-center heatmap report gave us valuable time-of-day and visit data that allowed us to have a productive dialogue with an anchor tenant and obtain a use restriction waiver, which ultimately enabled us to lease a difficult-to-fill space in close proximity to the anchor. Without the insights from this Placer report, we would very likely still be sitting on a vacancy.

Blake Dickinson

Director of Commercial Leasing

Continental Realty Corporation

How Does It Work?


Placer XTRA reports and the data experts that produce them are included as part of the Placer platform. Each XTRA report costs a set number of credits, and every quarter customers are given a generous amount of credits to use. In the infrequent event a customer uses all credits and needs more, they can purchase more credits for a nominal fee.


To run an XTRA report, customers simply navigate to the XTRA tab within the app and fill out a form stating the report desired and location to run it for. The Placer team sends the completed report within 1-2 days.

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