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By 
Addison Southerland
July 9, 2026
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Key Takeaways

Traffic Spikes During Discount Events As Consumers Show Up for a Sale

Weekly Visits to Select Brands Compared to Equivalent Week in 2025

Dave's Hot Chicken (Mar 2 to 8) 53.4%, Bath and Body Works (Jan 5 to 11) 40.0%, Ollie's Bargain Outlet (Jun 29 to Jul 5) 35.1%, Old Navy (Mar 30 to Apr 5) 22.4%, Best Buy (Apr 13 to 19) 20.0%.

Bath & Body Works, Ollie's, Old Navy, and Best Buy weeks align with advertised discount events; Dave's Hot Chicken reflects a limited-time menu promotion. Chains shown have 150+ locations.

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