Gain hands on experience with the data
Meet our advisors to learn more about Placer
Leverage Placer to attract the right businesses, drive event success, and boost tourism.
· Attract Best-Fit Retailers
· Discover event impact
· Measure local economic impact
· Boost marketing ROI
· Analyze Leakage
· Improve Budgeting & Planning
The best indicator of a community's economic trajectory isn't a census report -- it's where people choose to spend their time. R.J. Hottovy, Head of Analytical Research at Placer.ai, shares what national visit patterns across retail, restaurant, and mixed-use destinations reveal about consumer behavior in 2026 and beyond. From migration-driven demand shifts to the diverging fortunes of premium and value-oriented communities, attendees will walk away with a sharper read on their own markets and a framework for using behavioral data to guide business attraction, downtown planning, and long-term economic growth.
