Coffee & QSR

As competition intensifies from drive-thru rivals and at-home coffee trends, Starbucks is doubling down on unique in-store experiences and AI-powered service improvements to reignite customer visit frequency. How likely are these moves to revitalize the company? We dove into the data to find out.

The limited-service dining category, encompassing quick-service, fast-casual, and coffee chains is thriving as more diners than ever choose to take their orders to go. We took a look at the visit data for these three subcategories of the limited-service dining world to understand how consumer behavior varies by dining type.

We dove into the data to see how several special recent events at Chipotle, IHOP, and Jack in the Box helped drive visits to these chains.

See which local dining chains are growing fast in 2025.

How did Burger King's How to Train Your Dragon LTO impact visits during the week of launch?

Big Chicken's moment in the spotlight has been building for the past few years. The surge in chicken offerings has spurred considerable traffic in the fast-casual and quick-service dining sectors.With the year’s midpoint quickly approaching, we took a look at some of the most popular players in the game to see how visits are performing. 

The first quarter of 2025 posed challenges to quick-service restaurants, with major chains like McDonald's experiencing foot traffic declines. Still, some brands - like Taco Bell and Wingstop - managed to drive growth. We take a closer look at the data to see where the segment stands today.

First Watch is continuing to add more stores to its fleet, and visits continue to grow as well.