Expand Your Product Reach with Location Analytics for CPG Companies
Analyze foot traffic data and shopper behavior insights to evaluate retailer performance, better understand target audiences, and stay ahead of market changes.
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Examine Chain Dominance in Different Regions
Generate real-time reports on chain performance, visitation trends, and shifts in consumer behavior in different regions. Effectively break down differences between chains and increase market share in local markets.
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Improve Demand Forecasting
Leverage real-time foot traffic data to generate more accurate and timely demand forecasting across categories and stores. Combine True Trade Area analysis with demographic data to determine in-store demand, plan inventory, and retain market share.
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Understand the Shopper Journey to Maximize Reach
Gain visibility into the full shopper journey, including visits to competing chains and different services. Optimize product placement, maximize in-store marketing, and strengthen brand sponsorships.
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Find Ideal Stores for Launching New Products
Leverage audience insights to identify which store’s demographics best match the target audience for a new product launch. Partner with the right retailers to execute a successful campaign and reach additional segments.
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Case Study
Global Candy Brand Improves Seasonal Sell-Through Strategy
A multinational sweets company used Placer's data to analyze how visits can vary by class of trade and industry in real-time, enabling them to better understand the seasonal sell-through drivers and build effective seasonal strategies.
Enriched
post-season analysis to identify drivers
Informed
seasonal sell through strategy
Improved
data driven itemization strategies
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Dedicated Customer Success
A Customer Success Manager will be assigned to you to ensure you maximize product value.
Seamless Data Integration
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Madison Reed
“Picking strong sites is absolutely crucial to our business, and Placer gives us the objective data we need to do so with confidence."
Ryan Lindgren
SVP, Retail Strategy & Corporate Development
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