Foot Traffic Insights for CPG & DTC Companies

Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.

Location data is hard to argue with.  When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.

In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.

The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.

We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.

Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.

We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.

For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.

Placer.ai is a fabulous data validation tool along the entire acquisition process.  It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.

Placer XTRA's in-center heatmap report gave us valuable time-of-day and visit data that allowed us to have a productive dialogue with an anchor tenant and obtain a use restriction waiver, which ultimately enabled us to lease a difficult-to-fill space in close proximity to the anchor. Without the insights from this Placer report, we would very likely still be sitting on a vacancy.