Foot Traffic Insights for CPG & DTC Companies

Make more informed offline decisions with Placer.ai. Understand your audience, reveal offline performance and break down online to offline impact.

Loved and Trusted by 1000+ Customers

Customers Stories

How Local Leaders Are Using Placer.ai

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1

Understand Property & Retailer Performance

Get accurate foot traffic counts and dwell time – filter by time, day of week, and customer segments

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2

Make Informed Strategic Decisions

Break down demographics and shopping behavior for successful locations to inform category management and channel strategy

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3

Understand the Path to Purchase

Break down the full customer journey to optimize reach and frequency analysis

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See Your True Audience

Dive into granular analysis to understand the true audience of any location

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5

Contextual Performance Tracking

Understand contextual performance on a state, national level or location level

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How Local Leaders Are Using Placer.ai

0
1

Understand Property & Retailer Performance

0
2

Make Informed Strategic Decisions

0
3

Understand the Path to Purchase

0
4

See Your True Audience

0
5

Contextual Performance Tracking

Measure Visitation Impact Across All of Your Business Functions

Strategy

  • Understand performance in context by comparing PoS data with traffic counts
  • Create a single source of truth to compare product performance in different chains
  • Improve operational efficiency by using visit trends to align supply with demand
  • Break down the strategies of competitors to innovate and delight customers
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Marketing

  • Improve and optimize product reach and frequency
  • Deliver targeted marketing strategies to convert key audiences
  • Data-Driven offline strategies including pop-ups and owned locations
  • Unique campaigns to drive impact on a per chain and per-store basis
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Category Management

  • Maximize channel strategy
  • Optimize selection with objective data
  • Improve and inform category management with key retail metrics
  • Discover fast-growing chains to establish winning relationships before competitors
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What Our Clients Are Saying

Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.

Mike Mas

Executive Vice President, CFOs

Regency Centers

Location data is hard to argue with.  When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.

Jeff Axtell

EVP & Regional Manager

Vestar

In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.

Steve Dawkins

Chief Operating Officer

SRS Real Estate Partners

The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.

Gene Lee

SVP Chief Analytics Officer

Caesars Entertainment

We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.

Christie Routhier

Manager, Real Estate

Planet Fitness

Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.

Marq Lipton

VP of Marketing & Sales

Santa Cruz Beach Boardwalk

We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.

Lukas Huberman

Ownership Representative

Majestic Realty

For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.

Sandy Sigal

CEO and President

NewMark Merrill

Placer.ai is a fabulous data validation tool along the entire acquisition process.  It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.

Christopher Ressa, CLS

Executive Vice President & Chief Operating Officer

DLC Management

Placer XTRA's in-center heatmap report gave us valuable time-of-day and visit data that allowed us to have a productive dialogue with an anchor tenant and obtain a use restriction waiver, which ultimately enabled us to lease a difficult-to-fill space in close proximity to the anchor. Without the insights from this Placer report, we would very likely still be sitting on a vacancy.

Blake Dickinson

Director of Commercial Leasing

Continental Realty Corporation

How to Analyze Retail Foot Traffic With Placer.ai

Tapping into the visitor journey is critical to a data driven retail strategy. Learn how leading retail companies gain a competitive advantage by using Placer.ai to develop site selection and growth strategies.

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