Optimize Marketing Strategy & Growth With Location Analytics
Optimize marketing efforts, benchmark performance against the competition, and enhance expansion strategies.
Attract the Right Customers
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Understand Your Competitive Landscape
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Optimize Site Selection
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Find the Right Partners & Sponsorships
Uncover deep insights about customers' interests, online searches, and offline behavior and show alignment with a sponsor’s target audience. Augment revenue year-round with promising sponsorship and partnership opportunities.
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Evaluate Event & Promotion Success
Measure the ROI of special events or promotions by analyzing demographic data within a targeted window. Compare customer profiles to your target audience and optimize marketing strategies to increase visitation.
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Optimize Advertising Placement
Use customers' travel routes, zip code origins, online search interests, and cross-shopping activity to optimize digital and offline advertising campaigns. Engage with your customers in daily life activities to keep you top of mind.
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Monitor Operational Efficiency
Analyze the number of visits, length of stay, and high traffic times to track visitation trends. Identify fluctuations to optimize staffing and pricing, and provide the best service to customers.
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Case Study
Attraction Saves 90% on Strategic Site Selection
An entertainment attraction needed to choose between two markets for its new location. Placer's data was used to select the optimal market based on seasonality and greater overall growth, at 10% the cost of traditional surveys.
800k
expected guests/year
2.5
average hours per visit
10x
cost savings with Placer
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Dedicated Customer Success
A Customer Success Manager will be assigned to you to ensure you maximize product value.
Seamless Data Integration
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Nebraska State Fair
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"Without Placer, there is no way I could have data this granular and accurate, or that helps me prove sponsor alignment. With Placer we now know exactly what our numbers are and can credibly talk through what we do.״
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Ray Massie
Director of Marketing
Jenkinson’s Boardwalk
"Signing up for Placer has given such rich customer data that our marketing efforts have done a complete 360, generating the best sales we’ve ever seen."
Alex Taylor
Marketing & Brand Manager
OE Experiences
"From the physical layout to programming and media IP used, the majority of the multi-million dollar family entertainment project was guided by Placer data insights. The quality of Placer data is simply unparalleled."
Matthew Cross
Founding Partner & CEO
Recent Publications
