Increase Access to Healthcare Services & Meet Patient Demands
Advanced location intelligence for healthcare providers and retail health facilities. Identify growing markets, understand your competitive landscape, and optimize expansion strategies.
Analyze Location Performance
Compare trade areas and visitation data to understand performance by location, within regions, across the chain, and relative to competitive benchmarks.
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Grow Your Patient Base
Leverage demographic, psychographic, social, and behavioral visitation data to gain a deep understanding of potential patients. Optimize direct mail, out-of-home, and digital campaigns to reach people in need of services.
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Uncover Strategic Insights
Gain access to near real-time data to understand market shifts, journey patterns, and the competitive landscape. Identify health gaps in emerging markets and influence strategic planning.
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Track Performance in Near Real-Time
Detect any significant changes in your performance or that of your competitors with near real-time location data. Inform strategic decision-making and make operational adjustments to ensure quality of service given.
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Case Study
Blood Centers of America Reduces Donor Acquisition Costs by 75%
Using Placer, Blood Centers of America identified the zip codes that were over-indexed for a wanted demographic, then held a successful raffle campaign. They decreased SBC donor acquisition costs by over 75% and went viral on Reddit.
51%
increase in donors aged 20-40
83%
increase in first-time visitors
75%
drop in donor acquisition costs
Doing Data Right
Blood Centers of America
"We have lost 30% of blood donors under 30 in the past decade and Placer is an extremely helpful tool to find where our donation sites need to go."
Bill Block
President & CEO
Banner Health
"Placer's ROI is compelling. Making one good decision or avoiding a bad one and it's paid for itself every day since and twice on Sunday."
Troy Freeman
VP, Real Estate Management
Intuitive Health
"Placer helps us determine where to position ourselves in a new market. It’s helpful to know where the top performing retailers are so we can make a good decision."
Austen Jeter
Director, Growth Operations & Analytics