Provo-Orem and Ogden-Clearfield Emerging As Utah Hotspots 

Migration to the Mountain States, named for the sprawling Rocky Mountain range that runs through the region, has been on an upward trend in recent years. And one state in particular – Utah – has received an impressive influx of new residents. 

Which areas are experiencing the most growth? And what is driving migration to the Beehive State? We take a closer look. 

Key Takeaways

• Relocators to Utah are coming from states with a lower HHI and higher age compared to the Utah median.
• Not all metro areas are benefiting equally from Utah’s migration boom: Between January 2020 and January 2024, net migration to the Provo-Orem and Ogden-Clearfield CBSAs was positive, while net migration to the Salt Lake City CBSA was negative.
• Provo-Orem and Ogden-Clearfield receive newcomers from areas with a lower median HHI and similar median age as  Salt Lake City. 

Utah Is Younger and Wealthier Than its Feeder States

Utah, with its iconic national parks and burgeoning tech industry, is growing fast. According to Placer.ai’s Migration Trends Report, Utah experienced an 5.5% rise in population between January 2020 and January 2024, partially driven by inbound domestic migration: 1.8% of the state’s January 2024 population moved in between January 2020 and January 2024.

Utah has a relatively young population – the median age in Utah (according to the 2021 ACS 5-Year Projection dataset) is 31. But relocators to the state seem to be coming from older states – the weighted median age in the states of origins of newcomers moving to Utah over the past four years was 38. 

But although Utah’s median age is lower than the median age in the states of origin, the median HHI in the Beehive State is higher than in its feeder states. Between January 2020 and January 2024, the weighted median HHI in the states feeding migration to Utah was $71K/year, lower than the Utah median of $79K/year (although higher than the national average of $69.0K/year). 

Provo-Orem and Ogden-Clearfield Receive Largest Migration Boost 

Although Utah as a whole has seen positive net migration over the past four years, the new residents are not evenly distributed across the state’s major metropolitan areas. Inbound domestic migration was particularly strong in the Provo-Orem and Ogden-Clearfield CBSAs (core-based statistical areas), with both states also seeing significant increases in their population (10.7% and 5.1%, respectively) over the past four years. But during the same period, the migrated share of the population of Utah’s largest CBSA – Salt Lake City – has declined, and the overall population in the Salt Lake City CBSA grew by just 1.0%. So what is driving migration to Provo-Orem and Ogden-Clearfield? 

Younger People from Lower Median HHI Areas Moving to Provo & Ogden 

January 2020 to January 2024 migration data reveals that relocators to Provo and Ogden come from CBSAs with a lower median age and HHI compared to those moving to Salt Lake City: Newcomers to the Provo-Orem and Ogden-Clearfield CBSAs came from CBSAs with a weighted median HHI of $73K and $72K, respectively, compared to a $75K median HHI for CBSAs feeding migration to the Salt Lake City CBSA. And the weighted median age in the CBSAs of origin for Provo-Orem and Ogden Clearfield was 25 and 32, respectively, compared to 33 in the CBSAs of origin for Salt Lake City.

The movement of younger people from lower-HHI areas to these CBSAs may indicate that many of those relocating to Utah to benefit from the state’s robust economy are specifically choosing the Provo-Orem and Ogden-Clearfield metro areas. 

Provo and Ogden’s Strong Employment Draw 

Niche’s Neighborhood Grades – available in the Placer.ai Marketplace – assigns grades to various types of regions based on a variety of factors, including job opportunities. And comparing the Niche rating for “Jobs” assigned to Utah’s three largest CBSAs with the aggregate “Jobs” grade assigned to the CBSAs of origin also suggests that Provo and Ogden’s economic opportunities are driving migration to these smaller metro areas. 

All three Utah CBSAs analyzed received a higher “Jobs” grade than their CBSAs of origin – indicating that the employment opportunities in all three metro areas are likely drawing newcomers. But while Salt Lake City only got a “B+” in “Jobs” – just one grade up from the aggregate grade assigned to its areas of origin – Provo-Orem and Ogden-Clearfield got a “Jobs” grade of “A-”, or two notches up from the “Jobs” grade in their CBSAs of origin. The highly robust job markets in these smaller CBSAs may explain why newcomers seem to prefer Provo-Orem and Ogden-Clearfield to Salt Lake City. 

Utah-ly Amazing

Utah’s population growth makes it one of the most exciting states to watch, and the state’s promising employment opportunities seems to be a major draw for newcomers to the state. 

Will Utah continue to experience population growth?

Visit placer.ai to keep up with the latest migration trends. 

This blog includes data from Placer.ai Data Version 2.0, which implements improvements to our extrapolation capabilities, adds short visit monitoring, and enhances visit detection.