How Did Consumers Celebrate Mother's Day 2025?

Analyzing location intelligence for Saturday, May 10th (the day before Mother’s Day) and on Sunday, May 11th (Mother’s Day) can reveal how some consumers chose to celebrate the occasion. 

Full-service restaurants – including breakfast-first casual dining chains such as IHOP and Waffle House – saw significant visit spikes on Mother’s Day, with traffic also rising on Saturday (almost 10% up compared to the average Saturday to date). In fact, Mother’s Day and the day before Mother’s Day were the busiest Sunday and Saturday in 2025 so far, respectively. Coffee chains also received a boost – both before Mother’s day and an even larger spike on Mother’s Day itself. 

May 10th and 11th were also the most visited Saturdays and Sundays in 2025 so far at greeting card retailers – both specialized stores like Hallmark and chains with a large greeting card selection such as CVS and Walgreens. Finally, Ulta also received a boost – likely from shoppers looking for the perfect Mother’s Day gift. 

For more data-driven consumer insights, visit placer.ai/anchor. 

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