Skip to main content

Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In
Article

September 2025 Placer.ai Office Index: A Fall Resurgence

Office visits rose in September 2025, just 26% below 2019, signaling renewed return-to-office momentum nationwide.

By 
Lila Margalit
October 16, 2025
September 2025 Placer.ai Office Index: A Fall Resurgence
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
The Placer.ai Nationwide Office Building Index: The office building index analyzes foot traffic data from some 1,300 top-tier office buildings across the country, including newer buildings that were at least partially leased by the end of 2019. It only includes commercial office buildings, and commercial office buildings with retail offerings on the first floor (like an office building that might include a national coffee chain on the ground floor). It does NOT include government buildings or mixed-use buildings that are both residential and commercial.**
Key Takeaways
  • National Rebound: Office visits in September 2025 were just 26.3% below 2019 levels, signaling a strong rebound after August’s seasonal dip.
  • Calendar Lift, Real Gains: An extra working day helped boost visits, but September still ranked as the third-busiest in-office month since COVID – even after adjusting for calendar effects.
  • Miami and New York Held the Lead: Miami and New York held onto the top post-pandemic office recovery spots, followed by Dallas and Atlanta.
  • Bay Area Comeback: San Francisco posted the largest year-over-year gain (+19.0%) of any analyzed market, reflecting the strong growth of a city in the midst of a comeback. 

August’s drop in office foot traffic left many wondering – had the return-to-office movement finally hit a wall, or was it just summer taking its usual toll?

We analyzed the latest location analytics to find out.

Fall Routines Reignite Office Recovery

In September 2025, a wave of new RTO mandates took effect nationwide, with companies from Intel to Toyota requiring employees to spend at least four days per week in the office. And following August’s sharp retreat, September delivered a decisive rebound: Office visits were just 26.3% below 2019 levels – a clear improvement from August and essentially tied with June’s performance. 

This suggests that August’s dip was seasonal rather than structural – a reflection of flexible post-pandemic work habits during vacation-heavy periods. As fall routines took hold, RTO momentum strengthened once again, underscoring the nonlinear yet sustained nature of office recovery progress. 

Not (Just) Calendar Math

To be sure, some of September’s upswing can be chalked up to calendar math – the month had 21 working days, compared to 20 in both September 2024 and 2019. But that extra day alone doesn’t explain the full rebound.

Even when adjusting for working days, September 2025 ranked as the third busiest in-office month since COVID, just behind June and July 2025.

Miami Heat Still On

Miami and New York City – two markets where in-person work has firmly reestablished itself as the norm – continued to lead the office recovery in September. In Miami, ongoing corporate migration is reinforcing an “office-first” culture, while in New York, a growing wave of finance-sector mandates is accelerating the push back to the office.

And several other markets also saw significant improvement. Dallas and Atlanta outperformed the nationwide average with office visit gaps just 15.4% and 22.9% below September 2019 levels, respectively. Meanwhile, San Francisco – though still trailing other major markets – closed its post-pandemic gap to 40.2%.

San Francisco Gains Momentum

In addition, San Francisco recorded the largest year-over-year gain in office visits this September, outpacing national trends and surpassing more recovered markets. 

That combination – still lagging but accelerating rapidly – mirrors what’s happening in the city’s leasing market, where AI-driven demand is fueling fresh activity and major employers are renewing their commitments to the Bay Area. Salesforce’s new multi-year investment in San Francisco further underscores confidence in the city’s long-term role as an innovation hub. And in late August, the city’s municipal workers also returned to the office four days a week, further helping set the tone for a city in the midst of a comeback. 

Looking Ahead

With fall routines reestablished and corporate mandates expanding, the office recovery appears to be regaining momentum.

Will this renewed surge carry through the winter – or will the season’s holidays bring another pause?

Follow Placer.ai’s data-driven RTO analyses to find out. 

**NOTE: Data in the office index has changed due to a regular process of enhancing the list of buildings. This includes the addition of nearly 300 new entities across the index and the removal of buildings that no longer met the necessary standard - either due to renovation or repurposing. In total, the removed assets amounted to less than 5% of the overall count, and the overall trendlines remained the same.

Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.

Related Topics

Office Buildings, Office Index
Stay Anchored: Subscribe to Insider & Unlock more  Insights
Subscribe
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.
Recent Publications
INSIDER
Report
Retail Trends to Watch in 2026
Explore how value, luxury, and authenticity will define 2026 retail — and how brands are winning across digital, dining, and suburban markets.
Placer Research
November 14, 2025
Article
Will Upscale Dining Lead the Holiday Season Again?
Holiday dining patterns highlight upscale and fine-dining restaurants as the strongest seasonal performers, with coffee, casual dining, and eatertainment showing targeted lifts. Emerging YoY trends point to premium full-service concepts leading demand again this December.
Bracha Arnold & Lila Margalit
December 4, 2025
4 minutes
Article
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?
Thanksgiving brought a healthy rise in movie theater traffic while still trailing 2024’s exceptional highs. The gap points to a growing reality in the theatrical space: In 2025, audiences show up strongest when franchises – and preferably, multiple franchises at once – lead the way.
Shira Petrack
December 3, 2025
3 minutes
Recent Publications
INSIDER
Report
Retail Trends to Watch in 2026
Explore how value, luxury, and authenticity will define 2026 retail — and how brands are winning across digital, dining, and suburban markets.
Placer Research
November 14, 2025
Article
Will Upscale Dining Lead the Holiday Season Again?
Holiday dining patterns highlight upscale and fine-dining restaurants as the strongest seasonal performers, with coffee, casual dining, and eatertainment showing targeted lifts. Emerging YoY trends point to premium full-service concepts leading demand again this December.
Bracha Arnold & Lila Margalit
December 4, 2025
4 minutes
Article
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?
Thanksgiving brought a healthy rise in movie theater traffic while still trailing 2024’s exceptional highs. The gap points to a growing reality in the theatrical space: In 2025, audiences show up strongest when franchises – and preferably, multiple franchises at once – lead the way.
Shira Petrack
December 3, 2025
3 minutes
INSIDER
Stay Anchored: Subscribe to Insider & Unlock more Foot Traffic Insights
Gain insider insights with our in-depth analytics crafted by industry experts
— giving you the knowledge and edge to stay ahead.
Subscribe
Is lululemon Poised for a Holiday Rebound?
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Four Black Friday Signals for the 2025 Holiday Season 
Will Upscale Dining Lead the Holiday Season Again?
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?
Darden Heads Into Holiday Season With Strong Visit Trends
How Did Grocery Stores Perform This Turkey Wednesday?
Short Visits Surge as Kroger Bets on Store-Based Fulfillment
How Do Holiday Shopping Patterns Differ for Off-Price and Traditional Apparel?
Dollar Tree and Dollar General Thrive Amid Inflation Fatigue
DICK's Sporting Goods Riding Positive Visit Trend into the Holidays
October 2025 Placer.ai Office Index: Continued Momentum
Red Cup Day 2025 Outperforms Last Year With Bigger Crowds Than Bearista
Gap and Urban Outfitters See Visit Increases in Q3
Back to the Future of Retail: Why Technology Is Bringing Us Full Circle
Department Stores Ahead of the Holidays 
Superstores and Warehouse Clubs Find Early Holiday Momentum
Lowe’s and The Home Depot See the Future of Home Improvement in the Next Generation
TJX, Burlington, and Ross Gear Up for a Blockbuster Holiday Season
Is Turkey Wednesday the Only Big Day for Grocers?
Placer.ai October 2025 Mall Index: Shoppers Return to Malls
How Starbucks Proved That Free Isn’t Everything
Denny’s Goes Private: What’s Next for America’s Diner
Three Retailers to Watch Ahead of the Holidays
Serving Those Who Served: How Restaurants Honor Veterans Day
High-Street Retail Poised for Another Holiday Rush
Offline Growth Drives Engagement for Warby Parker
Grocery Outlet Bargain Market & WinCo Still Thriving Amidst Inflation Fatigue
Does CAVA Still Have Growth Potential?
Catching Up With 2021’s Dining IPOs
Wendy’s Bets on Fewer, Bigger Deals in Q3 2025
Yum! & RBI: QSR in Q3 2025
Shake Shack & Wingstop: Navigating Q3 Waters
Sips Of Success: Coffee in Q3 2025
Texas Roadhouse and Chili’s: Strong Q3 Traffic and a Secret Sauce of High-Income Diners
October Promotions Aimed to Capture Demand From Value-Seeking Consumers In-Store and Online
Retail Outlook: A Tale of Two Consumers Heading into Holiday 2025
McDonald’s and Chipotle Face Headwinds in Q3 2025
Manufacturing Foot Traffic Signals Continued Caution
September 2025 Placer.ai Office Index: A Fall Resurgence
Placer.ai September 2025 Mall Index: Summer Slowdown Extends Into Fall
Summer Surge for Sturgis as Motorcycles Vroom En Masse
K-Beauty & Personalization Drive Beauty Traffic 
All the Things I Think I Think About Retail Over the Last Quarter: Amazon, Walmart & Why the Box May Soon Be on the Other Porch
The Geography of BevAlc Retail Growth
The Comeback Blueprint for Kirkland’s and Bed Bath & Beyond
Distinct Playbooks Driving Growth in Premium Home Retail
Do QSR Value Promotions Still Resonate With Consumers?
Who’s Losing Grocery Share to Dollar General – and What Consumer Habit Is Driving Its Growth?
Exploring Barnes & Noble’s Recent Acquisitions 
3 Factors Driving Dillard’s Department Store Success
Expansion Into New Categories Signals Shift for Gap Inc. 
Beauty and Fitness Foot Traffic: From Post-Pandemic Correction to New Normal
Hobby Lobby and Michaels Defy Discretionary Spending Headwinds
Black Rock Coffee's Post-IPO Growth Potential  
How Asian Grocers Are Redefining the Grocery Experience
Affluent Shoppers Sustain Luxury, But Growth Potential May Be Limited
Costco Early Openings Reshape Store Traffic Patterns
Q2 2025 Restaurant Recap: A Cautious Consumer Shapes Dining Trends 
Is Costco’s Momentum Built to Last?
The US Open: A Comparison of Visitors to Fan Week and the Main Draw
Republic Square’s Summer Programming Proves to be a Hit
Darden Restaurants’ Portfolio Powers Through Consumer Headwinds
Are Cracks in Consumer Resilience Beginning to Show? 
Placer.ai Manufacturing Index: Traffic Dips in August
Will Delayed Car Purchases Fuel a Surge in Aftermarket Maintenance?
August 2025 Placer.ai Office Index: An End-of-Summer Slump? 
What Are the Fast-Growing QSR Categories in 2025?
Placer.ai August 2025 Mall Index: Is Consumer Caution Weighing on Mall Performance? 
Subscriptions Drive Eatertainment Visits for Topgolf, Dave & Buster’s, and Chuck E. Cheese 
Has Starbucks' Pumpkin Spice Latte Retained Its Appeal in 2025? 
Thrift Store Visit Growth Outpaces Apparel as Tariffs Loom
America’s Parks Are Calling: Later, Longer, Busier
How Economic Realities Are Redefining Vegas Tourism
Nordstrom Anniversary Sale: An Event that Continues to Find Success Amid Reinvention
Manufacturing Visits Drop Post-Tariff Implementation
Semi-Annual Sale Drives Visit Surge For Bath & Body Works 
Ulta's Post-Target Future Looks Strong
Where Can Dollar General & Dollar Tree Still Expand? 
Five Below & Ollie's Traffic Signals Growth for Value Retail
Gap Inc. Q2 2025: Old Navy Leads Foot Traffic Gains as Middle-Income Shoppers Return
Best Buy H1 2025 Traffic Data Suggests a Recovery Is Underway
How Athletic Retailers are Weathering the Storm in Q2 2025. 
Expansions Drive Visit Gains for Wholesale Clubs
Discretionary Slowdown Impacts Kohl's & Macy's Mid-Market Brands
Value-Driven Shoppers Still Fueling Off-Price Growth at Burlington, Ross, & Citi Trends
Home Depot & Lowe's: Navigating Challenges & Finding Growth in 2025
Lollapalooza Supercharges Summer Tourism in Chicago
What Walmart and Target's Q2 2025 Traffic Reveals About Future Performance
TJX Q2 2025 Visit Data Points to Strong Performance
The Summer Slowdown: Why Consumers Are Pumping the Brakes on Travel
Placer.ai Office Index: July 2025
Placer.ai Mall Index: July 2025
Retail’s Balancing Act: What the First Half of 2025 Reveals About Evolving Consumer Priorities
Din Tai Fung: Sky High Average-Unit-Volume is a Recipe for Success
Bracing for Impact: July's Manufacturing Surge Reveals Tariff Anxiety
How EAT, TXRH & BLMN Are Navigating the Q2 2025 Dining Market
Life Time & Planet Fitness Q2 2025 Visit Recap
Growth vs. Optimization: A Q2 2025 Analysis of First Watch, Denny's, & Dine Brands
Scaling Fast-Casual: CAVA's Depth vs. Sweetgreen's Breadth in Q2 2025