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The Demand-Side Story Behind Saks Global’s Bankruptcy

Foot traffic data shows why Saks Global’s bankruptcy was about more than debt – and why improving in-store experiences will be key to its recovery.

By 
Shira Petrack
January 29, 2026
The Demand-Side Story Behind Saks Global’s Bankruptcy
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Key Takeaways
  • Saks Global’s bankruptcy was triggered by financial pressure, but traffic and loyalty data show that softer consumer engagement was already a challenge before supplier issues intensified.
  • Compared with peers, Saks Fifth Avenue and Neiman Marcus attract fewer destination-style visits, with traffic skewing toward weekday, midday, and low-frequency trips.
  • As Saks restructures, long-term success will depend not just on repairing the balance sheet, but on strengthening in-store experiences that consistently give shoppers a reason to visit and return.

Saks Global’s Bankruptcy Was About More Than Debt

Saks Global’s Chapter 11 filing reflects a convergence of balance-sheet pressure and evolving consumer behavior rather than a sudden collapse of its brands or customer relevance. Following the acquisition of Neiman Marcus in late 2024, the company carried a significantly higher debt load, which reduced financial flexibility at a time when the broader luxury department store sector was facing uneven demand. 

But while a missed interest payment was the immediate catalyst for the bankruptcy filing, traffic data suggests that the challenges facing Saks Global extended beyond balance-sheet constraints. AI-powered traffic data shows that Saks Fifth Avenue and Neiman Marcus were underperforming most major department stores both on average visits per venue and on rates of repeat visitors already in H1 – before supplier relationships became more visibly strained. So even if inventory constraints and vendor caution likely amplified these trends in H2, the data suggests that softer consumer engagement with these chains was also due to earlier challenges in delivering an experience that consistently brought shoppers through the door.

(Kohl’s is a notable exception – while it underperformed Neiman Marcus on year-over-year visits per venue in H1, the banner still maintained the highest rate of repeat visitation by far, pointing to a more resilient customer base that can help cushion short-term traffic volatility).

Saks and Neiman Traffic Patterns Suggest Fewer Destination Visits

Analyzing in-store behavior at Saks Fifth Avenue and Neiman Marcus relative to other premium department stores is also revealing. Both banners skew more heavily toward midday and weekday visits than Nordstrom or Bloomingdale’s, a pattern that suggests a greater reliance on proximity- and convenience-driven traffic rather than by planned destination trips. 

In contrast, Nordstrom and Bloomingdale's capture more visits during evenings, and weekends – times typically associated with browsing, social shopping, and occasions when shoppers are more willing to spend time in-store. These visit patterns reinforce the idea that Saks and Neiman Marcus are currently attracting more “pop-in” visits than experience-led ones.

Rebuilding Destination Retail While Right-Sizing the Footprint

Looking ahead, Saks Global’s path out of bankruptcy depends on repairing its balance sheet while rebuilding in-store experiences that support destination-driven shopping. To remain competitive, the company will need to restore consistent inventory, sharpen merchandising curation, and reinvest in service and experiences that encourage planned visits rather than incidental stop-ins.

At the same time, the data suggests a clear framework for rationalizing the footprint. Underperforming locations are likely those that skew heavily toward weekday, midday, and low-frequency visits, signaling reliance on proximity rather than loyalty or experience. These stores may struggle to justify continued investment, particularly if they sit in markets with limited repeat demand or weak engagement relative to peers. By using traffic trends, visit timing, and repeat behavior to guide closure or consolidation decisions, Saks Global can emerge from bankruptcy with a smaller but healthier store base – one aligned around markets where the brand can reclaim its role as a destination. In that sense, bankruptcy offers not just a financial reset, but a chance to refocus the business around the stores and experiences most likely to drive sustainable, long-term demand.

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Placer.ai leverages a panel of tens of millions of devices and utilizes machine learning to make estimations for visits to locations across the US. The data is trusted by thousands of industry leaders who leverage Placer.ai for insights into foot traffic, demographic breakdowns, retail sale predictions, migration trends, site selection, and more.

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Related Topics

Saks Fifth Avenue, Neiman Marcus, Saks Global
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