.svg)
Placer.ai Announces Strategic Partnership with The Retail Strategy to Bridge Location Intelligence and Retail Deal Making.
LOS ALTOS, CA, (February 12, 2026) – Placer.ai, the global leader in location intelligence, and The Retail Strategy (TRS), a premier full-service outsourced real estate department, today announced a strategic partnership designed to transform how retail brands approach market expansion. By integrating Placer.ai’s advanced data with TRS’s negotiation and site selection expertise, the partnership offers retailers an end-to-end solution, ensuring expansion plans are backed by data and executed by professionals.
In an era where retail markets are increasingly crowded and fragmented, the cost of a wrong location is higher than ever. Too often, expansion decisions rely on incomplete data or inconsistent broker anecdotes, creating an "execution gap" between analytical insights and signed leases. This partnership closes that loop.
Closing the Loop: From Insight to Signed Lease The partnership leverages a five-step end-to-end workflow that guides clients from market prioritization to grand opening. While Placer.ai provides the "what" and "where" through foot-traffic intelligence, TRS manages the "how," interpreting those insights to drive physical site validation and lease negotiation.
Key benefits of the partnership include:
- Market Prioritization & Whitespace Modeling: Utilizing location analytics to identify high-potential markets and gaps for expansion.
- Strategic Interpretation & Filtering: Translating data outputs into strategy to align with specific brand growth goals.
- Site-Level Validation & Forecasting: A collaborative approach to validating physical sites through performance forecasting and trade area analysis.
- Deal Execution & Rollout: Managing broker coordination, landlord engagement, and utilizing data to negotiate leases from a position of strength.
- Marketing Optimization: Leveraging ongoing location intelligence to refine grand opening strategies and drive local competitive conquesting.
About Placer.ai
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property or chain for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
About The Retail Strategy
The Retail Strategy is a full-service outsourced real estate department committed to elevating retail expansion. From developing a market strategy through store opening, TRS acts as a "one-stop shop" for tenants seeking growth on local, regional, and national levels. By marrying the art and science of expansion, their dedicated Location Intelligence Team uncovers hidden insights to drive strategic growth. TRS prioritizes data visualization and brand-specific attributes to provide focused analytics, giving clients the confidence to make educated decisions and secure results-backed locations. Learn more at https://theretailstrategy.com/.
Media Contacts:
Ethan Chernofsky, ethan@placer.ai, +972 54-316-2220
The Retail Strategy
Lauren Brunner, lauren@theretailstrategy.com, 512-771-8230
