Round1 Entertainment Expands with Spo-Cha Concept

‍Arrowhead Towne Centre in Glendale, AZ recently opened the newest family fun entertainment center with both a ROUND1 Bowling & Arcade as well as a Spo-Cha. Taking over an erstwhile Mervyn’s, the former includes eight bowling lanes, a variety of favorite games like a claw machine, and two party/karaoke rooms. Upstairs is Spo-Cha, short for Sports Challenge, which is an indoor sports complex where one pays a flat fee for 90 minutes to access activities like riding a mechanical bull, batting cages, a trampoline park, basketball, different sport courts, and billiards.

Spo-Cha is currently in five mall locations in the United States, with plans for more.  Overall foot traffic at the malls where it’s currently operational has been positive year-over-year for the month of March.

In addition to the mechanical bull, there is also a Kids Spo-Cha climbing gym and obstacle course.

Source: Spo-Cha

Source: Spo-Cha

At an overall chain level, Round1 Entertainment tends to attract Near Urban Diverse Families and Wealthy Suburban Families the most.

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