Cat's Out of the Bag: Unlocking Meow Wolf's Secrets

‍Meow Wolf’s Omega Mart in Las Vegas is an immersive entertainment experience that is sui generis and requires an in-person visit to truly understand this one-of-a-kind adventure.  It’s a bit like an escape room, a bit of a psychedelic art show, with tongue-in-cheek humor and a satiric take on our consumerist tendencies.  Make sure to keep an open mind when you visit and don’t be afraid to touch and feel the objects.  In addition to Las Vegas, there are also locations in Denver “Convergence Station”, Grapevine “The Real Unreal”, and Santa Fe “House of Eternal Return”, with Houston opening in 2024.

When we look at participants from Las Vegas, Denver, and Grapevine, per Spatial.ai Followgraph, they have a higher propensity for being enthusiasts about Artificial Intelligence, Robotics, Electric Vehicles, Celebrity Entrepreneurs, Mental Health Advocates, and Athleisure. They are more likely than average to Chase Credit Card Rewards, Invest in Real Estate, eat Mexican Food, and Love BBQ.  

The segments they come from are varied, per Spatial.ai PersonaLive. Las Vegas tends to attract the most Near-Urban Diverse Families, followed by Young Professionals.  Nearly 1 in 5 at the Denver location are Young Professionals, as are 14.1% in Grapevine.  

Those visiting the Denver location stay the longest, with a median dwell time of 120 minutes. Santa Fe is next at 109 minutes.

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