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Black History Month Museum Focus: Celebrating African Americans and the Arts

By 
Caroline Wu
March 1, 2024
Black History Month Museum Focus: Celebrating African Americans and the Arts
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As Black History Month comes to a close we take a look at the psychographic and demographic segments of visitors to Smithsonian’s National Museum of African American History and Culture.
Key Takeaways

At the Smithsonian’s National Museum of African American History and Culture, the entire month of February was dedicated to “African Americans and the Arts” and the impact of African Americans on visual arts, music, cultural movements, and more. From the BLM Movement to Harlem Hellfighters, Hip Hop and Rap to Musical Life at HBCUs, a rich cornucopia awaits.  Per Spatial.ai PersonaLive, among those who visited in the past 6 months, when we look at those comprising 70% of visits, nearly 3 in 10 are Educated Urbanites, as well as a healthy dose of  Young Professionals, Near-Urban Diverse Families, and Ultra Wealthy Families.

The museum also attracted a broad cross-section of different ethnicities.

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