Skip to Main Content

Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In
Article

Cosm: “Shared Reality” Hits the Sweet Spot of a Live Immersive Experience from Afar

By 
Caroline Wu
November 1, 2024
Cosm: “Shared Reality” Hits the Sweet Spot of a Live Immersive Experience from Afar
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
If you’ve ever wished you could root for your alma mater from afar, attend a World Series, or blast into space, Cosm may have the solution.
Key Takeaways
Photo Image Credit: Los Angeles Times

If you’ve ever wished you could root for your alma mater from afar, attend a World Series, or blast into space, Cosm may have the solution. This immersive technology company combines state-of-the art stadium experiences with dining and bar service. Think a smaller version of the Sphere, a larger version of an IMAX theater, with the simulation of being at an actual stadium all while enjoying the comforts of a booth with food brought to you.

For fans of large screen immersive experiences, this venue allows you to be enveloped by the aquatic performers of Cirque du Soleil's “O”, feel like you’re on the 50-yard line for the Ohio State versus Penn State football game, or be a pioneering astronaut seeing the earth from space in “Orbital.”  

Since it opened at the end of June this year, popular showings have included “Seek,” which takes you on a journey through the cosmos, as well as sports favorites like the New York Jets versus Pittsburgh Steelers game. Game 2 of the World Series had a sell-out crowd as those who chose not to buy tickets for thousands of dollars still had the joy of celebrating in an arena venue with hundreds of other fans, with the feeling of being behind the dugout.

Daily visit trendline for Cosm Los Angeles for June - October '24

The Los Angeles Times describes Cosm as “part planetarium, part mini-Sphere,” so instead of needing to travel to Griffith Observatory or Las Vegas, one can just jet down the 405 to Inglewood to have a similar experience. So, who’s visiting Cosm? Roughly 3 in 10 (29%) have a hold income (HHI) of $50K-$99.9K. Nearly 1 in 5 (19%) have a HHI of $25K-$49.9K. These two household income segments over index compared to the CA household incomes (shown in gray).

Cosm: Captured market trade area household income for June - Oct.'24

In terms of demographics, per Spatial.ai PersonaLive, Near-Urban Diverse Families, Educated Urbanites, and Melting Pot Families make up the top 3 segments.

Cosm captured market trade area visitor segmentation
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Read More
Read Now
Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.

Related Topics

Stay Anchored: Subscribe to Insider & Unlock more  Insights
Subscribe
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.
Recent Publications
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
Location data shows how shopper behavior at Kroger, Sam’s Club, and CVS shapes their in-store retail media, and what it means for advertisers.
Placer Research
October 26, 2026
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Recent Publications
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
Location data shows how shopper behavior at Kroger, Sam’s Club, and CVS shapes their in-store retail media, and what it means for advertisers.
Placer Research
October 26, 2026
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
The Anchor Logo
INSIDER
Stay Anchored: Subscribe to Insider & Unlock more Foot Traffic Insights
Gain insider insights with our in-depth analytics crafted by industry experts
— giving you the knowledge and edge to stay ahead.
Subscribe