Skip to Main Content

Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In
Guest Contributor

Megamalls: All-Day Experiences, Entertainment, and Dining

By 
Caroline Wu
July 21, 2023
Megamalls: All-Day Experiences, Entertainment, and Dining
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
Malls in the U.S. begin to participate in a survival of the fittest race, increasing turns towards reshaping as lifestyle/destination centers, with many proposing a mixed-use experience:
Key Takeaways

‍

Although the U.S. has one of the highest per-capita ratios of mall square footage per person, there are plenty of places around the globe where the actual square footage of a shopping center boggles the mind.

In Dubai, Dubai Mall is the largest in the world, covering more than 5.4M square feet of retail floor area, and situated right next to the stunning Burj Khalifa. There, one can engage in ice skating and visit the Dubai Aquarium and Zoo, entertain kids with edutainment concept Kidzania, and choose from over 200 places to eat. In Thailand, along Rama I road, there are more malls and shopping areas in a contiguous location-including CentralWorld (2M square feet of retail floor area), Siam Paragon (4.3M square feet of retail floor area), MBK, Siam Discovery, and Siam Center--than one might find in entire countries. An elevated skywalk connects multiple malls at the Siam transit stop, allowing shoppers to easily access experiences as varied as a Studio Ghibli immersive exhibit, thousands of food stalls, international luxury shopping, state-of-the art movie theaters, bowling alleys, karaoke bars, and a Van Gogh exhibit. Lucky visitors staying at the Siam Kempinski can literally shop until they drop next door at Siam Paragon. Granted, Dubai and Bangkok can also have searing temperatures, perhaps one reason why megamalls in the Middle East and Asia are popular ways to beat the heat and can be daylong excursions. However, as malls in the U.S. begin to participate in a survival of the fittest race, we continue to see increasing turns towards reshaping them as lifestyle/destination centers, with many proposing hotel, office, or residential developments nearby for a true mixed-use experience:

  • Roosevelt Field--designed by I.M. Pei--is the largest shopping mall on Long Island at 2.4M square feet of gross leasable area (GLA). It includes anchors such as Neiman Marcus, Bloomingdales, Nordstrom, and Primark. Glowgolf is one of the many entertainment options available at this center, and nearby the premises is a Residence Inn by Marriott that allows convenient access to the mall.  After a slight dip in visits in February, we are seeing steadily increasing visits into the summer for this location.
  • The name Mall of America says it all. Based in Bloomington, MN, this mall has 2.5M square feet of GLA and entertainment as its middle name. It hosts Nickelodeon Universe, one of the largest indoor theme parks in the country with over seven acres of attractions, FlyOver America, and a SeaLife aquarium.  In conjunction, there is also a Radisson Blu and a JW Marriott offering easy access. (We also more closely examined how Mall of America's tenant mix changed post-pandemic in a piece last year).
  • King of Prussia Mall serves greater Philadelphia with over 450 stores and 2.4M in GLA.  Most recently, this mall hosted the immersive “Friends” experience to live out the classic '90s sitcom.

Below, we've presented indexed visits for five U.S. megamalls (Mall of America, American Dream, King of Prussia, Roosevelt Field, and Destiny USA).

American Dream, with 3M square feet of GLA, has seen the largest uptick in year-over-year visitation. The latest megamall developed by the same owners as that of Mall of America, it includes an indoor water park, a Ferris Wheel, and even an indoor ski and snowboarding park called Big Snow.

Destiny USA rounds out our group of megamalls with 2.4M square feet of GLA, and with its unique entertainment offerings like an antique carousel and an indoor ropes course at WonderWorks, it’s no surprise that almost half of its visitors come 2+ times.  For out-of-towners, there is an Embassy Suites nearby.

‍

Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning Brands
Gen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Read More
Read Now
Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.

Related Topics

Stay Anchored: Subscribe to Insider & Unlock more  Insights
Subscribe
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.
Recent Publications
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
Location data shows how shopper behavior at Kroger, Sam’s Club, and CVS shapes their in-store retail media, and what it means for advertisers.
Placer Research
October 26, 2026
Article
Walmart Keeps Its Spark as Target Hits the Mark
Target’s Q3 visits rose 7.2% YoY as repeat visitors hit a three-year high. See how Walmart’s regulars kept its traffic steady.
Ephraim Fruchter
November 11, 2026
2 minutes
Article
October 2026 Placer.ai Office Index – Recovery Holds Despite Shorter Month
October office visits held steady at 33.0% below 2019 despite one fewer working day. See which markets gained ground and which slipped.
Lila Margalit
November 10, 2026
2 minutes
Recent Publications
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
Location data shows how shopper behavior at Kroger, Sam’s Club, and CVS shapes their in-store retail media, and what it means for advertisers.
Placer Research
October 26, 2026
Article
Walmart Keeps Its Spark as Target Hits the Mark
Target’s Q3 visits rose 7.2% YoY as repeat visitors hit a three-year high. See how Walmart’s regulars kept its traffic steady.
Ephraim Fruchter
November 11, 2026
2 minutes
Article
October 2026 Placer.ai Office Index – Recovery Holds Despite Shorter Month
October office visits held steady at 33.0% below 2019 despite one fewer working day. See which markets gained ground and which slipped.
Lila Margalit
November 10, 2026
2 minutes
The Anchor Logo
INSIDER
Stay Anchored: Subscribe to Insider & Unlock more Foot Traffic Insights
Gain insider insights with our in-depth analytics crafted by industry experts
— giving you the knowledge and edge to stay ahead.
Subscribe