Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Checking in With Nike and Lululemon

by 
Lila Margalit
 on 
December 4, 2023
Checking in With Nike and Lululemon

With the all-important fourth quarter of the year well underway, we dove into the data to see how lululemon athletica and Nike fared in Q3 2023 – and how the two athleisure leaders have experienced the kickoff of the holiday season.

Nike’s and Lululemon’s Very Merry Outlook

In the third quarter of 2023, Nike experienced dramatic visit growth, with foot traffic to the chain up 59.0% compared to the equivalent period of 2022. Lululemon also made a strong quarterly showing, with year-over-year (YoY) quarterly visits up 20.2%. On a monthly basis, both activewear brands maintained consistently positive YoY visit growth for the months of July, August, and September 2023 – despite lapping a Q3 2022 that was itself extremely robust.

Nike’s and lululemon’s positive momentum continued through October and into November – showing just how well positioned the two brands are heading into the holiday season.

Lululemon’s and Nike’s striking ability to keep up such strong visit growth in the face of waning consumer confidence is a testament to the two brands’ broad and ever-widening appeal – including among the much-coveted Gen Z demographic. Lululemon’s dual emphasis on quality and sustainability resonates powerfully with younger consumers. And though classically favored by women, the brand has also seen a steady increase of the share of men among its customer base. Nike, too, is particularly beloved by younger consumers: Survey data shows that teens prefer Nike to any other apparel or footwear brand. But like lululemon, the footwear king has diversified its audience in recent years, making inroads among less-affluent and less sports-obsessed consumers. Both chains have also worked to expand their brick-and-mortar footprints, growing their store counts while leaning into experiential retail.

A Stellar Black Friday Showing – and Boxing Day?

For both Nike and lululemon, Black Friday is one of the most important sales days of the year – and both brands knocked it out of the park this year. Nike drew 324.9% more visits on Black Friday 2023 (Nov. 24th) than it did, on average, during the six-week period leading up to the retail holiday – the chain’s biggest visit spike since at least 2019. Lululemon, for its part, saw a visit bump of  467.7% on Nov. 24th, 2023, bringing the brand ever closer to its pre-pandemic Black Friday frenzy levels.

But zooming out on Nike’s and lululemon’s broader holiday visitation patterns shows that the two chains may be in for even bigger visit bumps on December 26th – known in some parts of the world as “Boxing Day” – than the ones they experienced on Black Friday. 

In 2019 and 2021, Black Friday was Nike’s and lululemon’s busiest day of the year – but in 2022, it was outpaced by December 26th. This shift is striking, and may provide further evidence of the emergence of Boxing Day as an important U.S. retail milestone. Given how tricky it can be to buy clothes and shoes for other people, December 26th may be particularly important for higher-end athleisure brands like lululemon and Nike. Consumers may flock to these chains on the day after Christmas to exchange their presents for something in the right color or size, or to use holiday gift cards or cash to splurge on something that would normally be out of reach.

Key Takeaways

Consumers are all about self-care and wellness these days – and athleisure brands have been riding the wave. Will Nike and lululemon see more foot traffic this year on Boxing Day than they did on Black Friday? And what lies in store for them as 2023 draws to a close?

Follow Placer.ai’s data-driven retail analyses to find out. 

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Lululemon
Text Link
Apparel
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap