Location-Based Advertising Insights & Foot Traffic Attribution
Use Placer’s privacy-first foot traffic data to power location-based advertising: build audiences, plan media, and prove which campaigns drove store visits.
Location-Based Audience Insights for Smarter Targeting
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Plan Digital, Direct Mail & Out-of-Home Media by Location
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Measure Campaign Lift with Foot Traffic Attribution
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Maximize In-Store Retail Media with Shopper Visit Data
Use Placer’s retail visitation data to understand shopping behavior and preferences at every store. Put in-store media in front of the right audiences and show advertisers what it’s worth.
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Plan and Measure Event Marketing with Attendance Data
Use historical event attendance, audience demographics, shopping patterns and online activity to shape experiential marketing. Match events to audience interests and measure how each event campaign performed.
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Benchmark Clients Against Competitors with Location Data
Compare your clients’ visits, rankings and trade areas against the competition. Analyze competitive threats and build advertising strategies that stand out.
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Find Co-Marketing Partners with Cross-Shopping Data
See which complementary chains and services your clients’ audiences also visit. Identify prospective partners for cross-promotions and joint location-based marketing.
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Case Study
DripDrop Campaign Achieves $9 Return on Ad Spend (ROAS)
Using Placer insights on true trade area and competitor overlap, DripDrop Marketing helped their client enhance their direct mail marketing strategy, capture new customers, and increase market share.
7.1%
Total response rate
>38.7K
New vehicles brought in
$9
Return on ad spend
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Always-On Data Freshness
Our data refreshes daily, so you're always working with a current picture of foot traffic and audience behavior, not stale snapshots.
Flexible Data Applications
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Expert Support & Guidance
Beyond the platform, our team of analysts and industry experts can help you translate data into strategy and get answers to your toughest questions.
DripDrop Marketing
Placers helps us strategically target competitive areas to generate new customer traffic for our clients. In direct mail, that kind of targeting and the strong responses we see prove that it’s a perfect fit for our retail clients. Put simply... Placer changes the game.
Randy Townsend
Co-Founder
Moroch Partners
Giving our client, a major amusement park group, such robust customer insights that they could cancel all in-park guest surveys not only saved them $1,000,000, but also strengthened our relationship with them. They now see us as a valued partner, not a service provider. You can’t put a price on that.
Matt Powell
Chief Executive Officer
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