Civic
Follow our analyses of regional foot traffic trends and domestic migration patterns. Gain data-driven insights into regional attractions and businesses.
How Super Bowl Events Drove Foot Traffic and High-Value Tourism to the Bay Area
America’s Parks Are Calling: Later, Longer, Busier
America’s parks are experiencing rising visits and shifting usage patterns. People are coming more in spring, staying longer, and shifting their visits to weekends and later in the day. Park audiences are also evolving – including more middle-income households and families with children. These changes carry major implications for cities and communities.
How Economic Realities Are Redefining Vegas Tourism
Las Vegas visits were down in Q1/Q2 2025. The Strip saw the steepest declines. Meanwhile, the median HHI of visitors is rising - especially in the Strip – suggesting increased travel costs are deterring budget-conscious tourists.
Placer.ai June 2025 Mall Index
Mall traffic dipped in June but overall H1 2025 performance remains largely positive. Indoor malls lead in growth and dwell time. Open-air malls surpassed pre-pandemic visits. Indoor malls significantly narrowed their pre-COVID visit gap in Q2, signaling an accelerating recovery.
Where Is Domestic Traffic to Airports On the Rise?
Summer 2025 airport visits lag overall YoY since February, hinting at a slower season. Despite this, New England and Northwest states show growth. Specific DMAs in Florida and California also defied overall declines. This suggests travelers are more discerning, impacting broader travel patterns.
Resilience 5 Years Post-Covid: Spotlight on Victoria Gardens in Rancho Cucamonga, CA
We analyzed traffic data for one of the most-visited open-air shopping centers in the nation, Victoria Gardens, to see what sets it apart and what continues to draw consumers to open-air centers.
