Consumer Trends
Uncover previously hidden visitor behavior and demographics for major categories and chains using the latest location intelligence metrics. Stay in the know with Placer.ai’s data-driven insights.
Potential Tariffs Impact Shopper Behavior in the Baby Space
Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.
Self-Storage: Resilience in 2025
Amid rising housing costs and shifting consumer lifestyles, self-storage has emerged as a go-to solution for many Americans. We dove into the data to take the pulse of the market in Q1 2025 – and uncover the audience segments behind the industry’s ongoing growth.
Elongation of the 2024 Holiday Season Helped to Offset Shorter Peak Time Frame
This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.
Placer.ai White Paper Recap – July & August 2024
In July & August 2024, Placer.ai released multiple white papers. Read on for a taste of our findings from two of them: 2024 Hotel Visit Trends and Retail Giants in 2024: Walmart, Costco, and Target's Competitive Edge.
TRU and avid: Midscale Hotels on the Rise
Hilton Hotels & Resorts and InterContinental Hotels Group (IHG) introduced their midscale hotels - TRU and avid - several years ago. We take a closer look at the visitation trends to these affordable hotels and dive into the demographics to see who is staying at them.
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.
Marriott’s Different Audiences
Marriott International is a major player in the U.S. hospitality world, with 31 brands under its umbrella. Recently, the company launched the hotel industry's first retail media network. We dive the foot traffic data and consumer demographic metrics to discover what this may mean for the brand.
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