Advertising
Discover consumer trends and marketing opportunities that are crucial to advertisers with a stake in the physical world. Explore how brands are winning the hearts and minds of consumers.
Retail Media Networks – Off the Beaten Track
Retail media networks continue to provide important marketing opportunities to retailers of all sizes. We dive into the data to explore how location intelligence can help retailers and advertising partners make the most of the retail media opportunity.
5 Limited Time Offers (LTOs) Driving Restaurant Traffic
Limited-Time Offers (LTOs) – adding special menu items or offering promotions for a limited time only – are popular in the restaurant industry and help generate buzz and increase traffic to dining venues. We looked at five different LTOs to understand how this tool helps drive visits.
Unlocking the Potential of Offline Retail Media Networks
Our recent white paper dove into the data to explore how some retailers and advertising partners can harness foot traffic analytics along with other location-based metrics to maximize retail media networks and create substantial win-win opportunities. Read on for a taste of our findings.
The Miami-Dade Arena: An Advertising Slam Dunk
We dove into the visit metrics to characterize the typical Miami-Dade Arena visitor to understand why the venue is so attractive for sponsors and assess the type of brand best positioned to maximize the ROI of a naming rights deal.
The Live Sports Advertising Opportunity
We dove into the location intelligence data for some of the biggest sporting matches held at Madison Square Garden in 2022 to understand how different types of events draw different crowds – and what this means for sponsors and advertisers alike.
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