Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Placer Bytes: Nike, lululemon, and GameStop Update

Bracha Arnold
December 6, 2022
Placer Bytes: Nike, lululemon, and GameStop Update

This Placer Bytes takes a look at three very different companies – Nike, lululemon, and GameStop – to see how they fared over the holidays and what lies ahead.

Nike: Retail Ecosystem Winning Foot Traffic

Nike has undergone quite a few shifts in recent years, including its pivot away from wholesale to focus on its own retail ecosystem, including standalone Nike stores, Converse, Hurley, and Nike Factory Store. The company’s investments in owned distribution channels include leaning into experimental and experiential retail with its new Nike Rise, House of Innovation, and small-format Nike Live concepts. Nike has also created an integrated digital and physical shopping experience, bringing a digital CEO to help expand and increase the company’s digital presence, whether online or in-app. 

And it may be this commitment to innovation and evolution that’s keeping visits to Nike impressively elevated. Foot traffic was up both year-over-year (YoY) and year-over-three-years (Yo3Y), with sales increasing 18% YoY and 145% Yo3Y, although some of this growth can be attributed to store fleet expansion – the chain grew from 29 Nike Brand in-line stores in 2019 to 48 in 2022. The chain is also betting that merging its digital and brick-and-mortar platforms is the way forward, and is planning on opening around 200 new stores equipped with digital capabilities.

Lululemon: Continuing to Expand

Lululemon, the Canadian athletic-wear superstar, has had a great few years, including 2022, with Yo3Y foot traffic growth almost every month this year. And while YoY visits lagged slightly in October and November, remembering the comparison is to a particularly strong 2021 puts the dip into context. And even slightly lowered YoY foot traffic couldn’t stop the brand from winning the early holiday shopping season – spending at the retailer (both on and offline) between November 1st and 16th grew 17% YoY and 86% Yo3Y.

Lululemon focuses on experience and product innovation – it recently announced a sneaker line for women. The brand is also planning a more aggressive push into the menswear category, and its recently unveiled Hike product collection for both men and women may help bridge that gender gap and increase sales and visits further. 

GameStop: From Memes to NFTs

GameStop, established in the 1980s, is the world’s largest consumer electronics and video game retailer, boasting nearly 5,000 locations worldwide. Until early 2021, the company seemed to be headed in the same direction as many dedicated electronic retailers, reporting heavy losses and closing hundreds of stores. All that changed in January 2021 as retail traders rallied around the stock, propelling it to unseen heights and nearly crashing several online trading platforms. 

And though the stock’s volatility has cooled, the company seems to be benefitting from the new attention – and valuation. The chain issued new shares during the height of the GameStop meme stock frenzy and is currently sitting on a surplus of cash as a result. The extra funds have allowed the company to focus on partnerships and building out its e-commerce platforms in a bid to capitalize on the current momentum and excitement. 

Still, in a world where a significant percentage of electronics are purchased online, brick-and-mortar retailers may need an external push to get customers through the doors. For GameStop, that push may be the Black Friday and holiday shopping season – November visits to the retailer were significantly higher than any week from August 1st. Weekly visits to GameStop during the week of Black Friday 2022 (November 21st) jumped 23.1% from the previous week, following a steady increase in visits – the week of November 7th saw visit growth of 12.9% from the week before. This momentum should continue into the winter holiday season as parents pick up the highly coveted PlayStation 5 for their kids. 

The holiday shopping season is continuing to pick up steam, and consumers looking for a special gift or seeking a unique retail experience may boost visits to these three retailers even further. 

For more data-driven retail insights, visit

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
It’s Showtime! Movie Theaters in the Spotlight
5 Limited Time Offers (LTOs) Driving Restaurant Traffic
Department Store Deep-Dive: Belk
Regional Grocery Chains Staying Ahead of the Competition
Five Chains that Rightsized for Success
Unlocking the Potential of Offline Retail Media Networks
Dining Out With Darden
What’s in Store for Self-Storage?
Nike + lululemon Update: Strong Performance Amid Expansion Plans
Many Ways to Win: Midwest Grocery Deep Dive
Retail, Reinvented: The Rise of the Pop-Up Shop
Navigating a New Normal in Business Travel & Commutes Office Index: February 2023 Recap
Retail Categories Staying Strong in Volatile Environment
Ulta Beauty: Poised for Success into 2023 Mall Index February 2023: Reasons for Continued Optimism
Catching Up With DICK’s & Hibbett
The Miami-Dade Arena: An Advertising Slam Dunk
Car Washes Revving Up Visits
Tuesday Morning and Sunrises in Home Furnishing
Dining & Valentine’s Day Recap
2023: The Year of the Discount Store
Aldi’s Success Highlights Growing Demand for Value Groceries
5 Retail & Service Categories Holding onto Pandemic Gains in 2023
Visitor Insights from Super Bowl 2023
2023 First Look: Home Improvement Update
How Are Target, Walmart, and Wholesale Clubs Faring in 2023?
Department Store Deep-Dive: Nordstrom
Off-Price: Taking Off in Uncertain Times
Checking in On Middle-Class Hubs
Who Attends the Super Bowl? Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start Office Index: October 2022 Recap Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths