Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Sports Away: Lululemon & Nike’s Momentum Continues

by 
Bracha Arnold
 on 
August 29, 2023
Sports Away: Lululemon & Nike’s Momentum Continues

In 2023, athleisure and sportswear find themselves firmly in the category of everyday clothing options. Two brands leading the charge are lululemon and Nike, both of which have become fashion trendsetters in recent years. We take a look at these companies’ latest performance as back-to-school heats up. 

Year-Over-Year Growth

Between April and June 2023, both lululemon and Nike saw positive year-over-year (YoY) foot traffic growth – even as overall visits to sportswear and sporting goods retailers declined. Visits to both chains are likely getting a boost from the two brands’ investments in experiential retail, which encourages customers a reason to visit the stores rather than just shop online. 

Nike has also been working on integrating its digital and physical presence and expanding its portfolio of own-brand stores. And lululemon’s “Power Of Three” retail strategy focuses on product innovation, an improved guest experience, and market expansion. 

Lululemon: The Power of Three

YoY visits per venue to lululemon have been consistently elevated in recent months with the company maintaining its upward trend – and the brand’s recent emphasis on menswear is likely contributing to the steady growth. The athleisure leader has always offered men's clothing, but its “Power of Three” marketing strategy, in place since 2019, emphasizes the segment. And while the pandemic slowdown in in-person shopping made it difficult to assess the strategy’s impact on the brand’s brick-and-mortar retail visits, recent data suggests that the “Power of Three” is indeed attracting more men to lululemon stores.

Between Q2 2019 and Q2 2023, the share of male visitors to top lululemon locations across the country grew significantly. For example, lululemon in Leawood, KS saw the share of males in its trade area increase from 36.5% in Q2 2019 to 41.9% in Q2 2023. Similar patterns repeated in other locations, suggesting that lululemon’s increased focus on menswear is bringing a wider customer base into its stores. And with the company’s menswear winning recent endorsements from publications such as GQ and Men’s Health, the current success in the space may be just a hint of what’s to come. 

Nike: Democratizing Across Consumer Groups

Like lululemon, Nike has also been broadening its visitor base – which could also explain the company’s ongoing visit growth. Between July 2019 and July 2023 Nike’s customer base’s median household income (HHI) fell to $78.6K/year – still above the nationwide median of $69.5K but slightly lower from than the median HHI of $87.5K/year for Nike visitors in July 2019. This indicates that Nike is shifting slightly from a mostly luxury brand to a more inclusive chain with a wider visitor base. 

Similarly, looking at the AGS: Behavior & Attitudes dataset reveals that Nike’s popularity is no longer confined to gym buffs. In 2019, Nike’s potential customers over-indexed for “Joggers” and “Fitness Fans” – 118 and 117, respectively, compared to a nationwide average of 100. But by 2023, Nike visitors only over-indexed by 107 for “Joggers” and 108 for “Fitness Fans,” which means that the brand now appeals to visitors from across the fitness spectrum. It may be that the brand’s recent focus on celebrity and designer collaborations is helping bring a broader range of customers into stores, some of whom may be seeking out more than a jogging or basketball shoe. And with streetwear remaining a staple among the fashion set, Nike can hope for continued foot traffic success into 2024.

Ready, Set, Shop

Both Nike and lululemon are succeeding in the athletic apparel space, bringing innovation and expanded product lines to their shoppers and expanding their reach across new markets. 

For more data-driven retail insights, visit placer.ai/blog.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Lululemon
Coffee Chains: Q1 2024 Update and What’s Changed Since COVID
Checking in with RBI and YUM!
Chipotle & McDonald's Serving Up Success
Wingstop & Shake Shack Continue Growing Their Reach 
Strong Start for Sprouts in 2024
Crocs’ Footwear Fairytale
Who Attends NCAA Final Four Events?
Eclipse Fever: How Did the (Retail and Hospitality) Stars Align?
Exploring Albertsons Companies’ Grocery Growth
Placer.ai Mall Index: March 2024 Recap – Malls Rise Again
Placer.ai Office Index: March 2024 Recap
Florida Spring Break Break-Up? Travelers Still Love Florida!
Provo-Orem and Ogden-Clearfield Emerging As Utah Hotspots 
Three Formulas for Experiential Retail in 2024
Aldi & Lidl Making The Cut
Texas Suburbs on the Rise
Exploring Luxury Hotel Brands’ Guest Segmentation
The St. Patrick’s Day Effect
How Can JOANN Make a Comeback?
Panera Bread Well Positioned for Possible IPO
Who Will Benefit From Family Dollar’s Downsizing?
Dave & Buster’s and Main Event Entertainment: Food and Fun for Everyone
Darden Brands: Location Analytics and Consumer Behavior
Nike and lululemon: a Strong 2023, Sprinting into 2024
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
Placer.ai White Paper Recap – February 2024
Three Retail & Dining Chains That May Surprise in 2024
Specialty Discount Chains Rock Retail Therapy
Placer.ai Mall Index: February 2024
Placer.ai Office Index: February 2024 Recap
Ulta Beauty Continues To Shine
First Watch Sails Into 2024
Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish