Beauty and Wellness Foot Traffic Trends

Gain insights into foot traffic changes for entire industries across multiple geographies and time periods.

State

Industry

Compare to

About this report

The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you. Leverage these insights to better understand how different industries are performing, monitor & predict market shifts, and adjust your business strategies accordingly. Placer.ai is the most advanced location analytics platform providing deep insights into physical locations, the people and businesses that interact with them, and the markets they inhabit. With an uncompromising commitment to privacy, Placer empowers thousands of organizations to analyze consumer behavior, understand market trends, and optimize critical business decisions.

The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you. Leverage these insights to better understand how different industries are performing, monitor & predict market shifts, and adjust your business strategies accordingly.
Placer.ai is the most advanced location analytics platform providing deep insights into physical locations, the people and businesses that interact with them, and the markets they inhabit. With an uncompromising commitment to privacy, Placer empowers thousands of organizations to analyze consumer behavior, understand market trends, and optimize critical business decisions.

Last month breakdown |

October 2024

VS.

October

2023

Beauty and Wellness

by state

Rank	State	Foot Traffic Change	Foot Traffic Change	Foot Traffic Change

Beauty & Spa Industry	2.38%	6%	13%
	Nebraska	8.95%	15%	2%
	New Jersey	7.40%	14%	25%
	Alaska	6.93%	45%	44%
	Connecticut	6.62%	16%	30%
	Washington	6.39%	5%	17%
	Georgia	6.09%	7%	19%
	Oregon	5.77%	1%	13%
	Alabama	5.62%	12%	23%
	Virginia	5.23%	8%	19%
	Idaho	4.96%	7%	16%
	Ohio	4.66%	7%	7%
	Montana	4.59%	4%	3%
	New York	4.32%	13%	27%
	Utah	3.81%	3%	17%
	South Dakota	3.60%	6%	8%
	Massachusetts	3.47%	12%	15%
	North Carolina	3.35%	6%	18%
	Nevada	2.99%	2%	12%
	Iowa	2.94%	5%	12%
	West Virginia	2.94%	-4%	-4%
	Wisconsin	2.58%	2%	6%
	Indiana	2.57%	5%	10%
	Arizona	2.28%	5%	9%
	Oklahoma	2.19%	3%	3%
	Texas	2.14%	5%	13%
	North Dakota	2.07%	5%	13%
	Pennsylvania	2.07%	10%	15%
	Illinois	2.01%	5%	8%
	New Mexico	14.38%	11%	20%
	South Carolina	10.91%	13%	24%
	Maine	10.34%	20%	14%
	Michigan	1.44%	2%	7%
	California	0.98%	6%	14%
	Minnesota	0.56%	0%	3%
	Mississippi	0.48%	4%	9%
	Maryland	0.42%	6%	19%
	New Hampshire	0.06%	5%	26%
	Rhode Island	-9.38%	-5%	15%
	Arkansas	-5.81%	-8%	10%
	Vermont	-14.87%	-6%	-2%
	Wyoming	-1.80%	-5%	2%
	Delaware	-1.60%	-4%	7%
	Hawaii	-1.46%	-4%	-3%
	Kansas	-1.45%	3%	7%
	Louisiana	-1.08%	0%	3%
	Florida	-1%	4%	14%
	District of Columbia	-0.83%	35%	63%
	Colorado	-0.79%	-0%	6%
	Kentucky	-0.63%	4%	11%
	Missouri	-0.21%	-1%	3%
	Tennessee	-0.04%	5%	13%

Foot Traffic Change in Nationwide for the Beauty and Wellness Industry Compared to Previous Year

Evaluate the weekly visitation % change in Nationwide for the Beauty and Wellness Industry compared to the same week from the previous year. Customize the report by filtering for specific states or nationwide coverage, choosing a particular industry or opting for an overview of all industries, and comparing recent weeks to the corresponding periods from the previous year, two years ago, or three years ago.

To learn more check out our new

Article

"

Ulta Beauty: Leading the Discretionary Pack

"

Foot Traffic Trends in Nationwide for the Beauty and Wellness Industry Compared to Previous Year

Analyze the actual visitation trends in Nationwide for the Beauty and Wellness Industry alongside the visitation trends of the same week from the previous year. Customize the report by filtering for specific states or nationwide coverage, choosing a particular industry or opting for an overview of all industries, and comparing recent weeks to the corresponding periods from the previous year, two years ago, or three years ago.

To learn more check out our new

White Paper

"

The Retail Opportunity of Stadiums

"

Industry Comparison of Foot Traffic Change in Nationwide Compared to Previous Year

Compare the weekly visitation % change of other industries to the Beauty and Wellness Industry in Nationwide compared to the same week from the previous year. Select multiple industries to compare their progress and identify the top performers over time.

To learn more check out our new

Article

"

Ulta & Lululemon: Discretionary Spending On The Up

"

From our Blog

Blog

December 12, 2024

Placer 100 Retail & Dining Index: Strong Kickoff to the Holiday Season

Overall visits to the Placer 100 Retail & Dining Index were up 0.9% year-over-year (YoY) in November – a strong start to the holiday season. We looked at some of the retailers benefitting most from the holiday shopping surge to see who is coming out ahead.

Blog

December 11, 2024

Placer.ai Office Index: November 2024 Recap

Office foot traffic in November 2024 saw a temporary decline due to record Thanksgiving travel, but diving into various metro markets revealed significant regional variation.

Blog

December 10, 2024

Placer.ai November 2024 Mall Index: Black Friday Boosts Mall Visits

The Placer.ai Mall Index for November 2024 shows a strong start to the holiday season thanks to the YoY visit growth during the month of November in general and over Black Friday in particular.

See All