Leisure
Browse our data-driven insights on the hospitality and tourism industry. Dive into the latest consumer preferences and real-world visitation trends that are crucial to industry professionals.
Who Attends NCAA Final Four Events?
Final Four Weekend, when the NCAA "March Madness" basketball tournaments culminate with a championship game, took place between April 4th and 7th. Who attended these events? We take a look at the location analytics and audience segmentation of visitors to find out.
Dave & Buster’s and Main Event Entertainment: Food and Fun for Everyone
How did Dave & Busters and Main Event Entertainment fare in the final months of 2023 and at the start of 2024? And what lies in store for them in the months ahead? We examine the data to find out.
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Barbenheimer may have been the word out of everyone's mouth over the summer, but other films helped boost sales and visits to theater chains. We look at the location intelligence for the three major theaters – AMC, Regal Cinemas, and Cinemark – to find out.
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
The Super Bowl was hosted in Las Vegas for the first time ever, and was followed by lots of after-game parties and parades. We used the latest location analytics to take a closer look at the Vegas hotspots where fans and celebrities celebrated (or drowned their sorrows) after the game.
Going For The Green: The Changing Dynamics Of Country Clubs
Country clubs are changing with the times, becoming more inclusive and attracting younger members. We take a look at the location intelligence metrics to see how country clubs are shifting, and what might be driving these changes.
MetLife Stadium Kicks Off Football Season
MetLife Stadium in New Jersey serves as the home for two New York football teams - the Jets and the Giants. Which type of audience comes out to cheer for the Jets? And who visits the MetLife Stadium when the Giants are playing? We dove into the visitation data to find out.
Blockbusters Drive Movie Theater Comeback
Barbie and Oppenheimer re-ignited excitement around movie theaters and showcased cinemas’ continued relevance in 2023. How did these releases and Taylor Swift's recent movie impact AMC Theatres, Regal Cinemas, and Cinemark’s Q3 2023 traffic?
Pleasant Pastimes: Pickleball Potential Proves Potent
Today, we dive into pickleball – a sport created in 1965 that combines elements of tennis, ping pong, and badminton – which has been on the rise since well before COVID. Where is the nation’s fastest-growing sport for the fifth consecutive year heading? We dove into the data to find out.
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