Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

The Power of Labor Day 2022

Ezra Carmel
September 13, 2022
The Power of Labor Day 2022

As inflation continues to strain consumer budgets and retail sales, Labor Day Weekend presented a chance to grab last-minute back-to-school and early-bird holiday deals. Though shoppers remained budget-conscious, there are strong indications that these concerns are beginning to subside. We dove into the foot traffic data across multiple retail categories to take a closer look at the shift in discretionary spending ushered in by Labor Day 2022. 

Big Box Retailers 

The big box retail category was heavily impacted by inflation in recent months as consumers seemed to put off home improvement projects and purchasing big-ticket items in favor of essentials. But strong foot traffic to these chains during Labor Day signaled a resurgence in discretionary spending. 

The big box retailers we analyzed experienced significant Labor Day foot traffic gains. Visits during Labor Day Weekend 2022 (Fri-Mon) grew compared to Friday-Monday averages in August 2022 for all of the chains we analyzed – BJ’s Wholesale Club (+15.2%), Sam's Club (+7.4%), Walmart (+2.7%), The Home Depot (+11.2%), Lowe’s Home Improvement (+14.8%), and Tractor Supply Co. (+10.4%).  

On Labor Day itself (Monday), visits to the big box chains surpassed daily averages for August 2022. Labor Day’s one-day visit growth for BJ’s (+37.7%), Sam’s Club (+18.4%), Walmart (+14.2%), Home Depot (+27.1%), Lowe’s (+38.6%) and Tractor Supply (+15.1%), demonstrated just how pivotal Labor Day was in terms of driving visits. 

Department Stores

The department store category also experienced tremendous foot traffic growth over Labor Day Weekend. Renewed discretionary spending combined with back-to-school and holiday shopping likely drove visits to this sector. Many back-to-school shoppers waited for Labor Day sales to make their purchases, and because consumers could be anticipating holiday-season price hikes, a growing number looked to get in gift-buying early.

Visit data shows that foot traffic on Labor Day weekend (Fri-Mon) grew compared to August 2022’s Friday-Monday average for the department stores analyzed – Nordstrom (+12.6%), Saks Fifth Avenue (+9.6%), Bloomingdale’s (+19.8%), Neiman Marcus (+11.6%), Macy’s (+19.5%), Dillard’s (+29.7%), and Belk (+3.0%). 

In comparison to daily averages in August 2022, Labor Day (Monday) visits were up for Nordstrom (+39.8%), Saks Fifth Avenue (+22.6%), Bloomingdale’s (+41.4%), Neiman Marcus (+34.0%), Macy’s (+59.7%), Dillard’s (+68.2%), and Belk (+21.9%). Whether consumers were shopping back to school, or with the holidays in mind, the department store category had monumental success over Labor Day 2022. 

Off-Price Retailers

The success of off-price retail is a topic we’ve been following closely, and location analytics shows the value-driven consumer trend continued into Labor Day. A majority of the off-price chains analyzed had visit growth that surpassed Labor Day Weekend (Saturday-Monday) foot traffic in 2019 as well as average daily visits in August 2022. 

HomeSense led the pack with noteworthy Yo3Y Labor Day Weekend (Sat-Mon) visit growth and daily visit growth compared to August 2022’s average. Visits to the retailer were up 8.2% for the weekend as a whole, and up 22.8% for daily visits on Labor Day.

Though Marshalls visits were down 3.7% Yo3Y over the Labor Day Weekend, its one-day Labor Day 2022 visit growth was up 12.1% compared to average daily visits in August 2022. So while Labor Day Weekend foot traffic was slightly down for the chain Yo3Y, Labor Day 2022 outperformed the daily visit average of the previous month. 

Specialty Retailers

Foot traffic data for specialty retailers over Labor Day provides insight into both back-to-school shopping and discretionary spending trends. Labor Day ushered in a resurgence in discretionary spending demonstrated by visit data for top electronics, sporting goods, and beauty retailers – all categories hit hard by inflation. 

Best Buy’s Labor Day Weekend (Fri-Mon) foot traffic in 2022 exceeded August 2022’s Friday-Monday visits by 9.7%. Labor Day 2022 (Monday) saw visits increase for Best Buy by 41.8% compared to average daily visits in August 2022. Ulta Beauty’s Labor Day Weekend (Fri-Mon) visits were up 3.5% from August 2022’s Friday-Monday average and the brand’s Labor Day (Monday) visits increased 13.9% compared to average daily visits in August. 

Though DICK's Sporting Goods’ Labor Day Weekend 2022 (Fri-Mon) foot traffic was down 7.3% compared to August 2022’s Friday-Monday average, this visit gap has more to do with strong weekend performance throughout August than a subpar Labor Day 2022. This is demonstrated by DICK's Labor Day (Monday) visit growth (26.7%) compared to the chain’s August 2022 average daily visits – an average that takes into account both weekdays and weekends. 

Visits to Staples on Labor Day (Monday) grew 48.8% compared to August 2022’s average daily visits, and the 2022 Labor Day Weekend (Fri-Mon) saw a 2.0% visit increase compared to the Friday-Monday average in August. Staples’ visits show just how instrumental Labor Day was for driving last-minute back-to-school purchases. 

Labor Day 2022 Recap

The foot traffic data for multiple retail categories reveals that Labor Day Weekend was a powerful catalyst for rising retail trends – notably, waning inflationary concerns and the resurgence of discretionary spending.

For updates and more data-driven retail insights, visit

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start Office Index: October 2022 Recap Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays Spotlight: Wawa’s QSR Pivot Mall Indexes: September 2022 Recap Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall Office Building Indexes: August 2022 Recap Mall Indexes - August 2022 Recap
Five Below’s Back to School Success
Plus-Size Fashion’s Staying Power
Placer Bytes: Best Buy & GameStop 
Petco Barking Up the Right Tree
Lipstick Effect Boosts Ulta’s Growth 
Placer Bytes: DICK's Sporting Goods and Hibbett Sports