With COVID cases resurfacing just in time for the holidays, we took a look at several hotels and airports to see how the pandemic affected the country’s holiday travel plans.

But, what did this mean for the sector as a whole? And were there any silver linings to a holiday retail season defined by such tremendous obstacles to success? We analyzed the location analytics of over 30 top retailers to see.

This time in the form of pre-Christmas shopping, and interestingly, it helped further break down the core roles that different types of grocery players are playing.

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Super Saturday has a unique ability to give brands a boost, and there are indications that this year’s iteration may have significantly softened the negative blow.

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