Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Placer Bytes: Shoes and Crafting

Shira Petrack
July 6, 2021
Placer Bytes: Shoes and Crafting

In this Placer Bytes, we dive into the shoe sector’s rapid recovery and look at the winners and losers in the crafting space. 

Offline Shoes’ Rapid Recovery

Like all retailers, the offline shoe market experienced a sharp downturn over the pandemic  – but it looks like the sector is bouncing back. Boot Barn in particular has made a swift and impressive recovery, posting positive year-over-two-year growth in monthly visits every month since August - an especially impressive achievement considering the wider situation.

Shoe Carnival and Rack Room Shoes also look on track for a strong 2021. Monthly visits for both brands were up four out of five months of the year so far compared to the same months in 2019, with an average monthly increase of 11.3% and 2.7% for Shoe Carnival and Rack Room Shoes, respectively.

DSW and Famous Footwear are seeing a more staggered recovery, but they too are rapidly approaching 2019 levels. DSW increased its monthly visits in May by 3.8% compared to 2019, and Famous Footwear narrowed its May monthly visit gap to just 3.1%. Foot Locker, on the other hand, seems to still have some way to go, with its monthly visit gaps even increasingly slightly from March through May. While much of this centers around the boost in March as mall demand increased, the Back to School season could prove critical to understanding the brands’ true recovery.

Crafting Update 

The pandemic created unexpected winners in the arts and crafts space, with others felt the impact of COVID shutdowns more. 

Joann Fabric and Crafts’ Pandemic Boost 

Visits at Joann Fabric and Crafts were down by an average of -2.2% in the six months preceding the pandemic, but following the initial wave of store closings, foot traffic climbed dramatically. June, July, and August of 2020 saw average visit increases of 22.6% compared to the same period two years prior. 

While the visit gap has narrowed since then – with the exception of January 2021, where visits were up 14.8% compared to visits in January 2019 – Joann Fabric and Crafts has continued to attract more visitors to its stores almost every month compared to the same month two years prior.

Hobby Lobby and Michaels’s Strong Performances

Hobby Lobby was another big winner in this space. Although visits in the six months pre-COVID were strong, with an average increase of 16.7% compared to the two years prior, monthly visits from June 2020 to May 2021 have swelled by an average of 21.7%. 

And Michaels, which had posted relatively steady monthly visits in the months preceding the pandemic, has managed to maintain its relative stability with an average 0.3% change in monthly visits compared to two years ago over the last twelve months – a major achievement given the larger retail landscape and the brand’s wide distribution of locations.

Will the shoe sector continue its ascent ? Will the Back to School season give the crafting sector an even bigger boost?

Visit to find out. 

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start Office Index: October 2022 Recap Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays Spotlight: Wawa’s QSR Pivot Mall Indexes: September 2022 Recap Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall Office Building Indexes: August 2022 Recap Mall Indexes - August 2022 Recap
Five Below’s Back to School Success
Plus-Size Fashion’s Staying Power
Placer Bytes: Best Buy & GameStop