Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Brick and Mortar Footwear Retailers Are Here to Stay

Bracha Arnold
March 21, 2022
Brick and Mortar Footwear Retailers Are Here to Stay

Footwear retailers showed a surprising resilience throughout the Covid-19 pandemic. We took a closer look at some of the best-performing shoe retailers to find out how the sector is faring and what we can expect to see in the near future. 

Value-Priced Footwear Retailers

Despite the increase in online shopping over the past two years, physical shoe stores appear to be holding their own – and the strength is especially apparent for the value-priced footwear chains. Since the spring of 2021, leading footwear retailers in this category have seen a dramatic year-over-two-year (Yo2Y) increase in visits as consumers returned to in-person shopping. 

The data indicates that DSW has been seeing exceptional growth, with double-digit Yo2Y visit growth every month between June and December 2021. The legacy retailers’ decision to invest in collaborations with celebrities and TikTok stars – including a business partnership with Jennifer Lopez – may be driving some of this impressive foot traffic spike. 

Other shoe brands that emphasize their value-pricing in their marketing and branding have also seen visits surge. Shoe Carnival, Rack Room Shoes, and Shoe Show have seen significant Yo2Y foot traffic growth almost every month this year, finishing the year with a Yo2Y increase of 13.0%, 13.9%, and 15.9%, respectively, in December visits. 

Swift Omicron Recovery 

Omicron’s impact on retail visits did not spare footwear chains – but week-over-week (WoW) data shows that the value-priced shoe chains analyzed recovered exceptionally quickly from the foot traffic downturn. Visits to these brands’ stores have been consistently increasing week after week since the end of January. If current trends continue, these companies will return to their pre-Omicron wave visit growth streak soon. 

Boot Barn

Recently, another industry leader has emerged from the Midwest. Boot Barn has been around since 1978, but the company decided to expand to the northeast only in 2019, with the long term plan of doubling its store count to a total of 500 stores.

But even more impressive than the retailer’s overall growth in visits is the increase in visits per venue. The average Boot Barn store attracted many more visits in 2021 than it did in 2019, and the average number of visits per store just keeps growing. The company credits its success in part to its broad appeal to a large segment of shoppers for its success, and anticipates that the demand for Boot Barn products and in-store experience will ultimately push the retailer to exceed its initial 500 store fleet target.


Despite historic inflation levels and supply chain issues, visits to brick and mortar shoe stores are still skyrocketing. While some of the demand for footwear may have shifted online over the past two years, it seems that enough customers prefer visiting physical stores to get a first hand feel for the products to keep brick and mortar footwear retailers in business – and thriving – for years to come. 

For more data-based retail insights, visit our blog

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023 Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023 Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023 Office Index: August 2023 Recap Mall Index: August 2023 Recap White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream
Sports Away: Lululemon & Nike’s Momentum Continues
Summer Visits Heat Up For Recreation and Outdoor Gear Chains
No CSS overwrite - July 2023 Office Index Recap
Staging - August 2023 Mall Indec
Mid-Atlantic Grocery Deep Dive
Experiential Chains Heating Up This Summer
Petco Goes Big by Going Small
Ulta Beauty: Leading the Discretionary Pack
Discount and Dollar Chains Continue to Thrive
Summer of Sports: DICK’s Sporting Goods and Hibbett Sports
Off-Price: Succeeding Into Summer
The Anchor Recap: July 2023
Superstores Maintaining Pandemic Gains Amidst Economic Headwinds
2023: Home Improvement at the Halfway Point
July 2023 Office Index Recap Mall Index: July 2023 Recap
The Taylor Swift Visit Lift
Southwestern Grocery Dive
July 2023 White Paper Recap: Halfway Point Review & Quarterly Index
Yum! Brands: Driving Dining Visits
Slurpees and Summer Movies Stimulate Consumer Foot Traffic
Cool Beans: Summer Coffee Update
Checking In on Back to School 2023
Crocs and New Balance Tip The Scales
Burger Bliss: Shake Shack and In-N-Out Stacking Visits
Chipotle & McDonald's Continue to Reign Supreme
Vibenomics and Partner to Enhance Retail Media In-Store Measurement
California Grocers Here We Come!
Marriott’s Different Audiences
Bonchon and Kura Sushi Thrive in the Fast-Casual Scene
A Shoe In: Footwear Climbs to the Top
Cheers! Raising a Glass to Beverage Retail Office Index: June 2023 Recap Mall Index June 2023 Recap – A Turn of the Tide and a Dive into Open-Air Lifestyle Centers
Local Kitchens: Redefining the Restaurant
Unlocking Urban Insights: The Value in Manhattan’s Employees
Ohio State Parks On The Rise
How is Inflation Impacting the High-Income Shoppers?
Five Fast-Growing Dining Chains
What To Expect From Prime Day and July Sales Events in 2023
The State Of Fashion: How Are Apparel Retailers Faring in 2023?
2023’s Latest Dining Success Story: GEN Korean BBQ House
The NBA Finals: A Location Intelligence Perspective
Moving the Market: The Impact of Domestic Migration on Housing Costs
Post-Pandemic Museum Update
The Darden-est Things