Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Retail, Reinvented: The Rise of the Pop-Up Shop

by 
Bracha Arnold
 on 
March 14, 2023
Retail, Reinvented: The Rise of the Pop-Up Shop

Pop-up shops are nothing new on the retail scene, with Japanese fashion house Comme de Garcons debuting the "guerrilla shop" back in 2004. Since then, more and more retailers have jumped on the pop-up train, seeing the format as a fast, affordable, and engaging way to promote their products. We take a closer look at a few different pop-up retail experiences to understand how brands can leverage this format to expand their reach and tap into new markets.

SKIMS Swimwear: Branching Out From Brick-and-Mortar Partners 

Kim Kardashian debuted her shapewear line, SKIMS, in 2019, “breaking the internet” and  selling $2 million worth of products within minutes of the launch. The Kardashian-Jenners are no strangers to hyped-up product launches, and the launch of Swim by SKIMS was no exception. The entrepreneur chose the Miami Design District as the launch location for her collection in March 2022, which resulted in huge demand that is a testament to the popularity of both SKIMS and the Kardashian brand. Lines snaked around the block, reflected in the foot traffic data – visits to the Design District increased by 31.8% the week of March 21st, the launch date, compared to the same week the previous year. 

SKIMS can be found online and in-store at Nordstrom, but pop-ups like the one in the Miami Design District are a great way for the brand to branch out and reach a new audience beyond its usual retail channels. And it's no surprise that the pop-up drew a crowd, with the social media savvy Kardashian likely utilizing her vast online following to drive attendance, highlighting the importance of social media strategy for retailers. 

Stranger Things: Exploring the Upside Down

Stranger Things, one of Netflix's most popular shows, is known for leaning into nostalgia. The show is set in the 1980s, and shopping malls play an essential role in the plotline. Leaning into that nostalgic vibe, Netflix chose to use malls for their experiential pop-up stores, allowing visitors to experience the Upside Down, Hawkins, and other central locations from the show. These stores, which serve as a retail destination for show merchandise and a promotional tool, have been met with enthusiasm from fans and elevated foot traffic to the mall.

One mall in Grapevine, Texas, hosted a Stranger Things pop-up between May 23rd, 2022, and August 14th, 2022. The mall saw a decided uptick in visits during the period. Pre-pop-up visits to the mall had remained relatively static compared to an April 4th, 2022 baseline. In May, visits began to increase, and the week of the pop-up's launch saw visits up nearly 50% (compared to an April baseline). This trend continued until the pop-up closed in mid-August. The success of this pop-up serves as a reminder of the appeal an immersive shopping experience can have on consumer behavior.

Shein: Fast Fashion Pulling Crowds from Afar

Shein is one of the biggest clothing retailers in the world. The Chinese fast fashion brand was founded in 2008 as a B2C brand and has grown to a fashion powerhouse, fueled by its influencer collaborations and popularity on TikTok. And though the company rose to prominence online, Shein has been leaning into physical retail more and more in recent years, with a permanent location opening in Japan. Shein has also begun considering the U.S. market for more store openings and, to that end, has started experimenting with pop-ups across the country. 

One pop-up took place in The Shops at Willow Bend in Plano, Texas, over a weekend in August 2022. The pop-up was a success, with thousands of customers lining up, and weekly visits growing by 33.0% compared to the previous week. But aside from seeing more visitors than the last and following weeks did, visitors from the mall also came from farther away than usual. Comparing the mall's True Trade Areas (TTA) in the weeks immediately preceding and following the Shein pop-up shows that the mall’s TTA was significantly larger the week of the pop-up, drawing visitors from areas that don’t usually feed visits to the shopping center. In other words, the pop-up not only brought in more visitors to the mall, it helped reach new customers.  

Increasing Reach With Pop-Ups

The retail revolution is well underway, with more brands and consumers seeking unique shopping experiences. And in a time when many stores may struggle to get customers through the door, collaborating with other brands and retailers can help provide a needed boost and increase foot traffic for shops, retail corridors, and malls alike.

For more data-driven insights, visit placer.ai/blog

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Pop-Up Shops
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap
Placer.ai Mall Index: August 2023 Recap
Placer.ai White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream