Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Placer Bytes: Gap & Old Navy, Nordstrom & Nordstrom Rack & Macy's

Jocelyn Bauer
November 16, 2020
Placer Bytes: Gap & Old Navy, Nordstrom & Nordstrom Rack & Macy's

In this Placer Bytes we dove into the data surrounding apparel giants Gap & Old Navy, checked in on Nordstrom and Nordstrom Rack and analyzed Macy’s continued recovery. 

A Tale of Two Stores: Gap & Old Navy 

Gap recently announced its plans to close multiple stores and shift focus more to outdoor locations, following suit of its sister brand, Old Navy.  And, after looking at year-over-year monthly data, we now understand why Gap is re-focusing its efforts.  Visits for January and February were up a staggering 14.4% and 33.4% for Old Navy, year over year, compared to visits for Gap which were down 3.2% in January and up 8.2% in February.  While both brands bottomed out in April amid COVID-19, Old Navy is seeing a much faster recovery than Gap. 

Monthly visits for September and October were down just 11.9% and 9.2%, year over year for Old Navy.  But, traffic to Gap was still down significantly 30.8% and 28.0%.  While this still shows movement towards 2019 levels, it is a far cry from Old Navy’s pace. 

The stronger recovery is likely due to many of Old Navy’s retail footprint being in outdoor centers, but the brand also offers low-value, which is certainly a huge advantage in the current economic retail environment. 

Nordstrom & Nordstrom Rack Seeing Similar Recoveries 

Surprisingly, Nordstrom and Nordstrom Rack have been seeing similar traffic trends during and “post” COVID.  This is unusual as the Nordstrom brand offers relatively high-value, expensive items whereas its sister brand, Nordstrom Rack offers similar inventory, but at a much, much lower cost. As we’ve seen in previous reports, the off-price and low-value retailers have typically been outperforming the higher-end brands. But, as both brands suffered throughout coronavirus shutdowns, traffic has been moving slowly back to 2019 levels.  

June proved to be a bit stronger for Nordstrom Rack with visits down 55.8% compared to Nordstrom, with visits down 67.8%.  Both enjoyed a significant leap toward normalcy come August where visits were down 42.2% for Nordstrom Rack and 42.6% for Nordstrom, nearly identical.  

Both Nordstrom and Nordstrom Rack garnered their best trafficked-months in October, with visits nearing 2019 levels reaching just 34.0% down and 35.7% down for Nordstrom and Nordstrom Rack, respectively.  But weekly year-over-year visits in October are stagnant.  Despite a small jump for the week of October 12th, traffic hasn’t made significant gains back to normalcy.  And visits will continue to be affected with additional closures and restrictions looming. 

Macy’s Falls Slightly off Pace 

Similar to Gap, Macy’s announced plans to move beyond the traditional mall and test more on outdoor centers, with hopes that it will help the brand’s overall recovery. Macy’s foot traffic has been stagnant over the last few months and each month from July through September fell farther away from 2019 levels with monthly year-over-year visits down, 43.6%, 45.6% and 47.2% respectively.  However,  October did see a significant leap in the right direction with visits jumping to 36.2% down, year over year.

How will these apparel giants move forward?  Check back in with the blog to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024:’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023 Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023 Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023 Office Index: August 2023 Recap Mall Index: August 2023 Recap