Holidays & Seasonal Trends

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Super Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out. 

The Placer.ai Mall Index for November 2024 shows a strong start to the holiday season thanks to the YoY visit growth during the month of November in general and over Black Friday in particular.

Black Friday is the biggest retail milestone of the year – drawing millions of shoppers to stores nationwide. How did brick-and-mortar retailers fare during this year’s Black Friday? We took a closer look at the data to find out.

Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out. 

We dove into the consumer foot traffic trends for the week before Thanksgiving to uncover some lesser-known ripple effects the holiday brought to retail, dining, airports, and more.